ID 6197703 - DOH - Mental Health Champion Advertising Campaign

{
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    "id": "ocds-h6vhtk-06617e-2026-03-03T17:12:50Z",
    "date": "2026-03-03T17:12:50Z",
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    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PMMR-4168-NYRN",
            "name": "Department of Health",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PMMR-4168-NYRN"
            },
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                "locality": "Belfast",
                "postalCode": "BT4 3SQ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKN06"
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            "contactPoint": {
                "email": "SSDAdmin.CPD@finance-ni.gov.uk"
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        {
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            "name": "Construction and Procurement Delivery",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PVWG-8426-YWXV"
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            "address": {
                "streetAddress": "303 Airport Road West",
                "locality": "Belfast",
                "postalCode": "BT3 9ED",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKN06"
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            "roleDetails": "Construction and Procurement Delivery - Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland",
            "details": {
                "url": "https://www.finance-ni.gov.uk/topics/procurement"
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PMMR-4168-NYRN",
        "name": "Department of Health"
    },
    "tender": {
        "id": "ID 6197703",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "ID 6197703 - DOH - Mental Health Champion Advertising Campaign",
        "description": "The Department of Health (DoH), 'the Buyer', wishes to appoint an agency, 'the Supplier ' to deliver advertising and related services for campaign advertising for The Mental Health Champion's Office. The overall purpose of this campaign is to promote positive mental health messaging for young people between the ages of 11-19.",
        "status": "active",
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                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
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                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    }
                ],
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        ],
        "value": {
            "amountGross": 240000,
            "amount": 200000,
            "currency": "GBP"
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        "submissionMethodDetails": "Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below. Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer. The tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps",
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                "value": {
                    "amountGross": 240000,
                    "amount": 200000,
                    "currency": "GBP"
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                    "weightingDescription": "Qualitative - 70% Quantitative - 30%",
                    "criteria": [
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                            "type": "quality",
                            "name": "AC1 Strategic Solution",
                            "description": "Strategic Solution - 25 percent"
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                        {
                            "type": "quality",
                            "name": "AC2 Media Strategy, Rationale and Media Plan",
                            "description": "Media Strategy, Rationale and Media Plan - 20 percent"
                        },
                        {
                            "type": "quality",
                            "name": "AC3 Key Personnel Experience",
                            "description": "Key Personnel Experience - 10 percent"
                        },
                        {
                            "type": "quality",
                            "name": "AC4 Proposals for Research and Evaluation",
                            "description": "Proposals for Research and Evaluation - 15 percent"
                        },
                        {
                            "type": "cost",
                            "name": "AC5 Total Campaign Delivery Cost",
                            "description": "Total Campaign Delivery Cost - 20 percent"
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                        {
                            "type": "cost",
                            "name": "AC6 Average Hourly Rate",
                            "description": "Average Hourly Rate - 10 percent"
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                "selectionCriteria": {
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                        {
                            "type": "economic",
                            "description": "Not Applicable"
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                        {
                            "type": "technical",
                            "description": "As per tender documentation"
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                    ]
                },
                "suitability": {
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                "contractPeriod": {
                    "startDate": "2026-05-31T00:00:00+01:00",
                    "endDate": "2028-05-30T23:59:59+01:00",
                    "maxExtentDate": "2029-05-30T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Option to extend for a further 1 Year period."
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            }
        ],
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "019206-2026",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/019206-2026",
                "datePublished": "2026-03-03T17:12:50Z",
                "format": "text/html"
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        ],
        "contractTerms": {
            "financialTerms": "For further details on invoicing procedures please see : https://www.finance-ni.gov.uk/ar ticles/account-ni-good-invoicing-practice and https://www.finance-ni.gov.uk/articles/account-ni-good-invoicing-practice The estimated value figure indicated in the Scope Section represents an overall estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tender documents. This figure does not however take into account the application of indexation or increases to charges due to increases in the Real Living Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the level of business under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Suppliers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Supplier in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurement documents by the Contracting Authority at any time. No legally binding contract shall arise (and a Supplier shall have no legitimate expectation that a contract will be entered into) until such time as entry into the Contract has been confirmed by the Contracting Authority."
        },
        "riskDetails": "If at any time during the procurement, or post award, it comes to the attention of the Contracting Authority (CA) or CPD, by whatever means, that a Supplier has become 'excluded' or 'excludable' as per Sec 57 of the PA 2023, the CA, after compliance with its obligations under the PA 23, reserves the right to exclude said Supplier from the procurement procedure or terminate any contract they have been awarded. The Contracting Authority expressly reserves the rights: (I). not to award any contract as a result of the procurement process commenced by publication of this notice; (II). to make whatever changes it may see fit to the content and structure of the tendering Competition; (III). to award (a) contract(s) in respect of any part(s) of the [services] covered by this notice; and (IV). to award contract(s) in stages. and in no circumstances will the Authority be liable for any costs incurred by candidates. The Contracting Authority reserves the right to hold additional rounds of negotiation / dialogue with tenderers; to require the submission of any further or additional information or tender submissions; to award the Contract following the submission of initial tenders and/or to down-select tenderers at specified points in the process. For the avoidance of doubt, final tenders will not be subject to any negotiation with the Contracting Authority (however, they may be subject to clarification, if required, at the Contracting Authority's absolute discretion). The Contracting Authority reserves the right: to reject any or all PSQ or tender responses and to cancel or withdraw the procurement process at any stage; to award a contract without prior notice; to change the basis of, the procedure and the timescales set out or referred to in the procurement documents; to require a tenderer to clarify its PSQ or tender response in writing and/or provide additional information; to terminate the procurement process; and/or to amend the terms and conditions of the PSQ or tender evaluation process or negotiation process in line with section 31 of the Procurement Act 2023. Suppliers should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them."
    },
    "language": "en"
}