Award

Roundabout Sponsorship

CHESHIRE WEST AND CHESTER COUNCIL

This public procurement record has 2 releases in its history.

Award

11 May 2026 at 11:57

Tender

06 Mar 2026 at 15:06

Summary of the contracting process

The public procurement process for "Roundabout Sponsorship" was facilitated by Cheshire West and Chester Council, a public authority operating under sub-central government classification in the United Kingdom. The tender, identified by DN808795, pertains to the advertising services industry, specifically focusing on the supply, installation, and management of roundabout sponsorship signs across the borough of Cheshire West and Chester. Initially opened for tender on 6th March 2026, with proposals due by 27th March 2026, the process has since progressed to the award stage, with BAY MEDIA LTD being the chosen supplier as of 11th May 2026. The contract commenced on 21st June 2026 and is set to run until 20th June 2031, with optional extensions up to 2036. The procurement was conducted through an open method, characterised by below-threshold open competition, and the main procurement category is services.

This contract presents substantial business growth opportunities, especially for firms experienced in advertising services, as it involves a long-term management and installation agreement potentially extended for up to ten years. The open competition favoured companies capable of offering creative and strategic sponsorship solutions, ensuring a minimum income guarantee along with a share of additional generated income. This opportunity particularly suits small and medium-sized enterprises (SMEs) due to the tender's suitability criteria and the Council's requirement for quality and cost-effectiveness, with the evaluation criteria set at 20% quality and 80% price. Businesses that specialise in outdoor advertising or have experience in similar public signage projects would find this contract particularly attractive.

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Notice Title

Roundabout Sponsorship

Notice Description

The Council is inviting proposals from appropriately experienced organisations to bid for the right to supply, install and manage a network of roundabout and other sponsorship signs across identified locations within the borough.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06646f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/042971-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
11 May 20263 days ago
Submission Deadline
27 Mar 2026Expired
Future Notice Date
Not specified
Award Date
10 May 20263 days ago
Contract Period
20 Jun 2026 - 20 Jun 2031 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CHESHIRE WEST AND CHESTER COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
ELLESMERE PORT
Postcode
CH65 0BA
Post Town
Chester
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD6 Cheshire
Small Region (ITL 3)
TLD63 Cheshire West and Chester
Delivery Location
TLD6 Cheshire

Local Authority
Cheshire West and Chester
Electoral Ward
Central & Grange
Westminster Constituency
Ellesmere Port and Bromborough

Supplier Information

Number of Suppliers
1
Supplier Name

BAY MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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