DAERA - Provision of Advertising Campaign Services for CAFRE

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    "date": "2026-03-10T18:50:01Z",
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            "name": "Department of Agriculture, Environment and Rural Affairs",
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        {
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            "name": "CPD - Supplies and Services Division",
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    "buyer": {
        "id": "GB-PPON-PLDR-5748-GBBJ",
        "name": "Department of Agriculture, Environment and Rural Affairs"
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    "tender": {
        "id": "ID 6278447",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "DAERA - Provision of Advertising Campaign Services for CAFRE",
        "description": "The Department of Agriculture, Environment and Rural Affairs on behalf of College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Supplier to deliver its media buying for advertising campaigns. The required services will provide media planning, buying, delivery and evaluation, including digital, social, radio, press and outdoor channels.",
        "status": "active",
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                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
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                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
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                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
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        "submissionMethodDetails": "Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below. Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer. The tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps",
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                    "criteria": [
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                            "type": "quality",
                            "name": "Strategic Solution",
                            "description": "Max score available 32.2"
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                        {
                            "type": "quality",
                            "name": "Media Strategy, Rationale and Media Plan",
                            "description": "Max score available 29.4"
                        },
                        {
                            "type": "quality",
                            "name": "Key Personnel Experience",
                            "description": "Max score available 8.4"
                        },
                        {
                            "type": "cost",
                            "name": "Total Campaign Delivery Cost",
                            "description": "Max score available 20"
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                        {
                            "type": "cost",
                            "name": "Average Hourly Rate",
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        "documents": [
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                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
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                "documentType": "tenderNotice",
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                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/021559-2026",
                "datePublished": "2026-03-10T18:50:01Z",
                "format": "text/html"
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        "contractTerms": {
            "financialTerms": "For further details on invoicing procedures please see : https://www.finance-ni.gov.uk/ar ticles/account-ni-good-invoicing-practice Contract Value The estimated value figure indicated in the Scope Section represents an overall estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tender documents. This figure does not however take into account the application of indexation or increases to charges due to increases in the Real Living Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the level of business under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Suppliers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Supplier in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurement documents by the Contracting Authority at any time. No legally binding contract shall arise (and a Supplier shall have no legitimate expectation that a contract will be entered into) until such time as entry into the Contract has been confirmed by the Contracting Authority."
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    "language": "en"
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