Award

BT406 - Advertising Consultancy Services

WESTMINSTER CITY COUNCIL

This public procurement record has 1 release in its history.

Award

16 Mar 2026 at 14:31

Summary of the contracting process

Westminster City Council has successfully completed the procurement of advertising consultancy services, with Adfolio Limited being awarded the contract to support the development and delivery of Out of Home (OOH) and Digital OOH advertising assets. The process was conducted as a limited competition, below threshold, focusing on providing advertising solutions in cities with complex built environments. This procurement, tagged under the advertising and marketing services industry, was part of the award stage with a contract duration from 17th March 2026 to 2nd March 2027 in London, United Kingdom. The contract holds a gross value of £118,000.80 with a signed agreement dating back to 18th February 2026.

This tender offers substantial opportunities for businesses specialising in advertising services, especially those adept in integrating advertising structures within sensitive urban environments. Companies with expertise in securing planning permissions and designing commercially viable advertising solutions will find this contract particularly rewarding. Moreover, as the procurement involved a limited competition below threshold, SMEs focusing on advertising management and campaign services could effectively leverage their agile capabilities to compete in future similar tenders within the London market, thereby fostering business growth.

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How relevant is this notice?

Notice Title

BT406 - Advertising Consultancy Services

Notice Description

To procure a specialist organisation to advise and support the Council on the development and delivery of a new network of Out of Home (OOH) and/or Digital Out of Home (DOOH) advertising assets. 1. Identifying and delivering commercially viable OOH and DOOH advertising in cities that have complex and sensitive built environments. 2. Designing and integrating advertising structures within the public realm. 3. Securing planning permission for adverts within complex, built environments.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-066b26
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/023561-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£99,000 Under £100K

Notice Dates

Publication Date
16 Mar 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Feb 20261 months ago
Contract Period
17 Mar 2026 - 2 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WESTMINSTER CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1E 6QP
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

ADFOLIO

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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