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Marketing Services at SQ Shopping Centre Camberley

Surrey Heath Borough Council

This public procurement record has 2 releases in its history.

Award

07 Sep 2026 at 12:38

UK7 - Contract Details Notice
Tender

20 Mar 2026 at 15:25

UK4 - Tender Notice
Summary of the contracting process

Surrey Heath Borough Council procured marketing services for the SQ Shopping Centre in Camberley, including event organisation. The requirement is a public-sector service contract focused on promoting and supporting activity at the shopping centre. Delivery is in Surrey Heath, serving the Camberley area. The procurement is classified as marketing services. The council is the buyer and the selected supplier is We Are Cake Limited, a small or medium-sized enterprise. This is relevant to agencies and consultancies providing marketing planning, campaign delivery, shopping-centre or place marketing, public-facing communications and the organisation of events. It may also suit firms able to combine strategic marketing with practical event coordination for a local-authority-owned or managed retail destination.

The procurement is complete and was awarded through a below-threshold open competition. Enquiries closed on 20 April 2026 and tender submissions closed at noon on 1 May 2026. The single lot was evaluated on price weighted at 60% and quality at 40%, and was identified as suitable for SMEs. We Are Cake Limited received the award; the award record has no stated value. The contract was signed on 31 August 2026 and runs from 1 September 2026 to 31 August 2028. Its contract value is £96,200 excluding VAT, or £115,440 including VAT. The buyer has a right to renew once for a further 12-month period, with the maximum contract extent running to 31 August 2029.

This award shows that Surrey Heath Borough Council buys a combined marketing and event-organisation service for a named shopping-centre destination, rather than a narrowly defined advertising supply. A credible competitor for a future requirement would need to demonstrate campaign planning and delivery, audience engagement, content or promotional activity, and the practical ability to organise events at a retail venue. The evaluation balance makes both commercial pricing and demonstrable service quality important. The procurement was suitable for SMEs and was won by an SME, indicating that the requirement can be delivered by a smaller specialist agency rather than only by a large national marketing group. Relevant evidence would include comparable shopping-centre, town-centre, place-marketing or council campaigns and successful public events.

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Notice Information

Notice Title

Marketing Services at SQ Shopping Centre Camberley

Notice Description

Marketing Services at SQ Shopping Centre Camberley, to include event organisation

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06709e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/084360-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
£100,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£96,200 Under £100K

Notice Dates

Publication Date
7 Sep 20261 weeks ago
Submission Deadline
1 May 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Sep 2026 - 31 Aug 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Surrey Heath Borough Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CAMBERLEY
Postcode
GU15 3HD
Postcode Area
Guildford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ25 West Surrey
Delivery Location
TLJ25 West Surrey
Local Authority
Surrey Heath
Electoral Ward
Town
Westminster Constituency
Surrey Heath

Supplier Information

Number of Suppliers
1
Supplier Name

We Are Cake Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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