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Orthodontic Dental Services in Norfolk [Direct Award Process C]

NHS NORFOLK AND WAVENEY INTEGRATED CARE BOARD

This public procurement record has 1 release in its history.

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26 Mar 2026 at 10:28

Award Notice
Summary of the contracting process

NHS Norfolk & Waveney Integrated Care Board is in the process of awarding a PDS contract for the provision of orthodontic dental services in Norfolk. The contracting process follows the Provider Selection Regime (PSR) under the Health Care Services Regulations 2023, distinct from the Procurement Act 2023. The aim is to award the contract to Smile Orthodontics through a direct award procedure. The intended contract will commence on 1st April 2027 and conclude on 31st March 2037, with a total estimated value of £10,256,100.60 over the 10-year period. Interested providers must make any representations by 10th April 2026, as the standstill period has begun following the publication of the award notice.

This tender represents a substantial opportunity for businesses specialising in orthodontic services to establish themselves in Norfolk. With the emphasis on quality, innovation, and improved access to services, the contract offers a long-term engagement with the potential for steady revenue over a decade. Companies that can demonstrate a commitment to service sustainability, collaboration, and reducing health inequalities are well-suited to compete in such procurement processes. The direct award without prior publication allows incumbent providers like Smile Orthodontics, who satisfy the original contract's requirements and have demonstrated high-performance standards, to continue delivering services with confidence.

How relevant is this notice?

Notice Information

Notice Title

Orthodontic Dental Services in Norfolk [Direct Award Process C]

Notice Description

NHS Norfolk & Waveney Integrated Care Board (ICB) are awarding a PDS contract for the Provision of Orthodontic Dental Services in Norfolk.

Lot Information

Lot 1

The contract is to deliver Orthodontic Dental Services in Norfolk.

NHS Norfolk & Waveney ICB intends to award a contract to the existing provider Smile Orthodontics via Direct Award Process C as described in Regulation 9 of the Health Care Services (Provider Selection Regime) Regulations 2023.

There is no considerable change to the contract or nature of the service. The current providers are meeting all requirements and expectations of the service and performing at a high standard and are likely to meet the requirements of the contract going forwards.

The contract start date is 1st April 2027 for a period of 10 Years until 31st March 2037.

The total lifetime value of the contract is estimated to be at a value of PS10,256,100.60 (PS1,025,610.06 per annum) over the 10 year period and will be subject to DDRB uplift.

Procurement Information

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Procurement Act 2023 do not apply to this award. The standstill period begins on the day after the publication of this notice.<br/><br/>Representations by providers must be made to decision makers by 2400hrs (Midnight) 10th April 2026 to the following email address: nwicb.dentalnorfolkandwaveney@nhs.net<br/><br/>This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0674b6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/027751-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

85 - Health and social work services

CPV Codes

85131100 - Orthodontic services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£10,256,100 £10M-£100M

Notice Dates

Publication Date
26 Mar 20266 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS NORFOLK AND WAVENEY INTEGRATED CARE BOARD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORWICH
Postcode
NR1 2DH
Postcode Area
Norwich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH5 Norfolk
Small Region (ITL 3)
TLH51 Norwich and East Norfolk
Delivery Location
TLH15 Norwich and East Norfolk
Local Authority
Norwich
Electoral Ward
Lakenham
Westminster Constituency
Norwich South

Supplier Information

Number of Suppliers
1
Supplier Name

Smile Orthodontics

Further Information

Open Contracting Data Standard (OCDS)

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