SE1249 - TGC Media Buying Agency

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        "description": "Media Buying Services to provide support to the This Girl Can Campaign: Sport England's behaviour change campaign, This Girl Can, has successfully persuaded 2.9m women to get more active, delivering sustained change amongst all socio-economic groups over five years leading up the pandemic. This Girl Can: We Like the Way You Move, phase 6 of the campaign, is an integrated marketing campaign that uses paid and organic media, partnerships, and activations to help women from under-represented groups get and stay more active. While the main campaign focuses on all women on lower incomes, there is a focus on women who, additionally: Have a disability and/or long-term health condition Are aged 55 to 74 years Come from black communities Come from Muslim communities Are pregnant or have a child under one year old The campaign, We Like the Way You Move, retains the best of This Girl Can - an insight-driven, authentic, and non-judgmental amplification of women's voices, with a profile that draws in senior stakeholders, commentators, and policy makers. But it is radically different, with a tighter focus on inactive women from under-represented groups, as well as other significant changes",
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                    "title": "Develop and implement paid media proposals",
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                    "description": "for each wave of paid media investment in collaboration with the TGC Collective, media planning agency Essence Mediacom and other suppliers as part of an integrated campaign strategy, in compliance with SLA timelines. Daily or weekly campaign update reporting, including recommendations during active paid media periods. Prompt post campaign analysis of paid media plan results after each wave of investment with clear learnings and recommendations identified."
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