Award

USA250 Echoes of Revolution: Welsh Story

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Award

31 Mar 2026 at 14:51

UK7 - Contract Details Notice
Summary of the contracting process

The procurement process for the Welsh Government's "USA250 Echoes of Revolution: Welsh Story" contract has concluded with the award given to Sugar Creative. Governed by Welsh devolved regulations, this procurement falls under the artistic and literary services category. The buying organisation, Llywodraeth Cymru (Welsh Government), is centrally located in Cardiff. This direct award was executed under a light-touch regime, specifically chosen due to the supplier's unique position related to an existing collaboration with Ubisoft. The contract timeline extends from 18 March 2026 to 18 August 2026, with possible renewal for an additional four weeks, paving the way for potential narrative expansion linked to international projects that explore revolutionary histories.

This tender presents significant growth opportunities for businesses specialising in artistic and literary creation, particularly those with expertise in extended reality (XR) and historical storytelling. Companies operating within the creative and tech industries that can effectively harness digital platforms for narrative storytelling are ideally suited to leverage such opportunities. Through partnerships with major gaming platforms like Ubisoft, SMEs can gain visibility, technological advancements, and connections within a global network, thereby broadening their market reach and fostering innovation. Although this contract was awarded directly, similar opportunities could present themselves as the Welsh Government continues to invest in cultural projects that integrate historical narratives with cutting-edge technology.

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Notice Information

Notice Title

USA250 Echoes of Revolution: Welsh Story

Notice Description

Award of a contract for the development a Wales-specific story as part of the Echoes of Revolution: New York experience extended reality (XR) experience. A direct award is being made as the supplier in question is uniquely placed as the Wales-specific story is being added to an existing collaboration that has been licenced by them from the platform owners, Ubisoft.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0679be
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/029898-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

CPV Codes

92310000 - Artistic and literary creation and interpretation services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£40,000 Under £100K

Notice Dates

Publication Date
31 Mar 20263 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
16 Mar 20262 weeks ago
Contract Period
18 Mar 2026 - 18 Aug 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

SUGAR CREATIVE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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