Tender

EU_1041 - Framework for influencers and UGC content creation

BRITISH COUNCIL

This public procurement record has 1 release in its history.

Tender

31 Mar 2026 at 15:05

Summary of the contracting process

The British Council has initiated a tender process for a framework aimed at influencers and user-generated content (UGC) creation. The procurement focuses on marketing services, with a substantial budget of £1,600,000 out of a total gross value of £1,800,000. The procurement is conducted through an open method under the competitive flexible procedure, featuring three stages including completeness checks and supplier dialogue. The tender process is currently active, with an enquiry period ending on the 23rd of April 2026, and submissions concluding on the 1st of May 2026. The contract is slated to start on the 1st of July 2026 and may extend up to eight years, with reopening every two years. Located in London, UK, the procurement offers substantial opportunities within the marketing services industry.

This tender presents lucrative business growth opportunities, particularly for agencies specialising in UGC and influencer marketing strategies. Given the competitive nature and the substantial budget allocated, businesses well-versed in digital marketing, social media influence, and content creation should consider this opportunity. Companies that can effectively demonstrate quality supplier responses, as outlined in the documentation, will have a competitive edge. The British Council, as a sub-central government entity, seeks skilled partners capable of delivering high-quality and innovative marketing solutions within the UK market. This tender is ideal for enterprises looking to expand their presence in the public sector marketing arena.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

EU_1041 - Framework for influencers and UGC content creation

Notice Description

This is a procurement for a framework of UGC content creation agencies and influencer rep

Lot Information

Lot 1

Renewal: up to 8 years framework, reopening every 2

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0679cf
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/029921-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£1,600,000 £1M-£10M
Lots Value
£1,600,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
31 Mar 20263 days ago
Submission Deadline
1 May 20264 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Jul 2026 - 30 Jun 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified

Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0679cf-2026-03-31T16:05:22+01:00",
    "date": "2026-03-31T16:05:22+01:00",
    "ocid": "ocds-h6vhtk-0679cf",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PHTN-1551-GCQH",
            "name": "British Council",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PHTN-1551-GCQH"
            },
            "address": {
                "streetAddress": "1 Redman Place",
                "locality": "London",
                "postalCode": "E20 1JQ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI41"
            },
            "contactPoint": {
                "name": "Maria Matas Sebastia",
                "email": "Maria.MatasSebastia@britishcouncil.org"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.britishcouncil.org",
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PHTN-1551-GCQH",
        "name": "British Council"
    },
    "tender": {
        "id": "ocds-h6vhtk-0679cf",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "EU_1041 - Framework for influencers and UGC content creation",
        "description": "This is a procurement for a framework of UGC content creation agencies and influencer rep",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 1800000,
            "amount": 1600000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "features": "3 stages: stage 1 - completeness check and pricing approach and suplier response, stage 2 - supplier dialogue, stage 3 bafo"
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "submissionMethodDetails": "https://tap.tcsapps.com/tap2/#/bc-supplier-registration",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en"
            ]
        },
        "tenderPeriod": {
            "endDate": "2026-05-01T12:00:00Z"
        },
        "enquiryPeriod": {
            "endDate": "2026-04-23T12:00:00Z"
        },
        "awardPeriod": {
            "endDate": "2026-06-30T23:59:59Z"
        },
        "lots": [
            {
                "id": "1",
                "status": "active",
                "value": {
                    "amountGross": 1800000,
                    "amount": 1600000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "weightingDescription": "as per docs",
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Supplier response",
                            "description": "as per documents published"
                        }
                    ]
                },
                "contractPeriod": {
                    "startDate": "2026-07-01T00:00:00Z",
                    "endDate": "2028-06-30T23:59:59Z",
                    "maxExtentDate": "2034-06-30T23:59:59Z"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "up to 8 years framework, reopening every 2"
                }
            }
        ],
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "029921-2026",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/029921-2026",
                "datePublished": "2026-03-31T16:05:22+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en"
}