This public procurement record has 2 releases in its history.

Award

10 Jun 2026 at 11:57

Tender

31 Mar 2026 at 15:05

Summary of the contracting process

The British Council has completed a procurement process titled "EU_1041 - Framework for influencers and UGC content creation" aimed at establishing a framework for user-generated content (UGC) creation agencies and influencer representation. This public authority, classified under sub-central government, operates from London, United Kingdom. The procurement falls under the services category, with a specific focus on advertising and marketing services, as classified by the CPV code 79340000. The process, conducted using an open and competitive flexible procedure, concluded with the awarding of contracts on 10th June 2026, with the contract period set from 1st July 2026 to 30th June 2028, and potential renewals every two years up to 2034. Key suppliers awarded include Addclick SA and The Backstory Lab, among others, signifying a comprehensive selection of both SMEs and larger firms from various countries including Greece, Spain, and the Czech Republic.

This procurement offers substantial opportunities for businesses involved in the digital marketing and content creation sectors, particularly those capable of crafting engaging marketing strategies and influencer campaigns. Companies that specialise in innovative UGC content and have the capability to scale operations across multiple regions in Europe are ideally positioned to benefit from the framework. The contractual arrangement allows for significant growth prospects for SMEs like SHOWUP LP and established entities such as ONLYTHEJUICE CONSULTING SL, as the framework is designed to accommodate the dynamic needs of digital content marketing over the next decade. With a total value of £1.8 million, and a procurement method that values quality alongside competitive pricing, this initiative provides a fertile ground for businesses to expand their operations within the UK and beyond.

How relevant is this notice?

Notice Title

EU_1041 - Framework for influencers and UGC content creation

Notice Description

This is a procurement for a framework of UGC content creation agencies and influencer rep

Lot Information

Lot 1

Renewal: up to 8 years framework, reopening every 2

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0679cf
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/054721-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£1,600,000 £1M-£10M
Lots Value
£1,600,000 £1M-£10M
Awards Value
£200,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
10 Jun 20261 months ago
Submission Deadline
1 May 2026Expired
Future Notice Date
Not specified
Award Date
10 Jun 20261 months ago
Contract Period
1 Jul 2026 - 30 Jun 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified

Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
7
Supplier Names

ADDCLICK

CREATOR MARKETING

LETS BE INFLUENCED

ONLYTHEJUICE CONSULTING

SHOWUP

THE BACKSTORY LAB

TIKTOKUJ.CZ

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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