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EU_1041 - Framework for influencers and UGC content creation

British Council

This public procurement record has 5 releases in its history.

Award

25 Aug 2026 at 10:01

UK7 - Contract Details Notice
Award

10 Aug 2026 at 10:55

UK7 - Contract Details Notice
Award

06 Aug 2026 at 08:05

UK7 - Contract Details Notice
Award

10 Jun 2026 at 12:57

UK6 - Contract Award Notice
Tender

31 Mar 2026 at 16:05

UK4 - Tender Notice
Summary of the contracting process

The British Council procured a framework of agencies providing influencer marketing and user-generated content creation, classified as marketing services (CPV 79342000). The requirement covers the creation of content by influencers and user-generated content agencies to support the British Council’s communications and marketing activity. Services are to be delivered in the United Kingdom. The framework is a single-lot service requirement and is intended for suppliers able to combine influencer relationships, content development and advertising or marketing expertise. The buyer is the British Council, a public authority operating at sub-central government level. The successful framework suppliers are based in Greece, Spain, Czechia, Portugal, France and Hungary, indicating that the opportunity was open to international providers able to serve UK requirements.

The procurement has been completed and awarded through an open competitive flexible procedure with three stages: an initial completeness, pricing approach and supplier response stage, supplier dialogue, and final offers. Seven suppliers were awarded places on the single framework lot: Addclick SA, The Backstory Lab, CREATOR MARKETING KFT, LETS BE INFLUENCED SL, ONLYTHEJUICE CONSULTING SL, SHOWUP LP and TikTokuj.cz s.r.o. Each award is valued at £200,000 gross. The award date was 10 June 2026. The framework runs from 1 July 2026 to 30 June 2028, with renewal or reopening every two years and a maximum extent date of 30 June 2034. Seven bids reached the final stage, including two from SMEs. Evaluation included the quality of the supplier response, with detailed criteria set out in the procurement documents.

This procurement demonstrates sustained demand from the British Council for influencer-led marketing and user-generated content aimed at UK delivery. A credible future competitor would need an established network of influencers, the ability to identify and manage suitable creators, and strong capability in developing, reviewing and delivering engaging user-generated content. Experience of advertising and marketing services is directly relevant, as is the ability to work with a public-sector client and meet structured response and pricing requirements. The competition attracted seven final-stage bidders and included two SMEs, showing that the framework was accessible to smaller specialist providers as well as larger agencies. Suppliers able to combine creative production, influencer management, campaign delivery and reliable account management would be well placed when this requirement returns to market.

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Notice Information

Notice Title

EU_1041 - Framework for influencers and UGC content creation

Notice Description

This is a procurement for a framework of UGC content creation agencies and influencer rep

Lot Information

Lot 1

Renewal: up to 8 years framework, reopening every 2

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0679cf
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/080677-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£1,600,000 £1M-£10M
Lots Value
£1,600,000 £1M-£10M
Awards Value
£200,000 £100K-£500K
Contracts Value
£55,000 Under £100K

Notice Dates

Publication Date
25 Aug 20261 months ago
Submission Deadline
1 May 2026Expired
Future Notice Date
Not specified
Award Date
10 Jun 20263 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
British Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
7
Supplier Names

Addclick SA

The Backstory Lab

CREATOR MARKETING KFT

LETS BE INFLUENCED SL

ONLYTHEJUICE CONSULTING SL

SHOWUP LP

TikTokuj.cz s.r.o

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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