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DfE - The Provision of Advertising and Related Services 2026 - 2030 for Corporate Engagement and Marketing Branch

Department for the Economy

This public procurement record has 2 releases in its history.

Award

02 Oct 2026 at 15:25

UK6 - Contract Award Notice
Tender

09 Apr 2026 at 11:15

UK4 - Tender Notice
Summary of the contracting process

The Department for the Economy in Northern Ireland sought an advertising and marketing agency to plan and deliver campaigns promoting departmental programmes and initiatives. The work covers advertising strategy and media planning, creative development, research and evaluation, and campaign delivery and management. Campaigns support the Department’s Corporate Engagement and Marketing Branch. Delivery is in Northern Ireland. The procurement was managed centrally by Construction and Procurement Delivery’s Supplies and Services Division, which provides a central procurement function for Northern Ireland government. The requirement is a single service covering a range of campaigns rather than separate subject-specific contracts.

The procurement has been awarded through an open procedure. Anderson Spratt Group Ltd was selected; the award is recorded as pending. The award date is 2 October 2026, with contract delivery scheduled from 16 October 2026 to 15 April 2030. The award is valued at £4,020,000 excluding VAT (£4,824,000 including VAT). The stated estimated value reflects potential extensions and optional services, and does not guarantee a level of business. The tender closed on 13 May 2026, with enquiries ending on 6 May 2026. Six bids reached the final stage. There was one lot, marked suitable for SMEs. Evaluation weighted quality at 70% and cost at 30%: creative proposal carried the largest quality weighting; cost was assessed through campaign delivery cost and average hourly rate.

For an agency considering similar future work for the Department, the outcome shows demand for integrated campaign services rather than media buying or creative production alone. A credible competitor would need to combine strategic campaign planning, media rationale and planning, research and evaluation, creative proposals, and the capacity to deliver campaigns across multiple departmental programmes. The evaluation placed substantial emphasis on creative quality and strategic/media solutions, while also assessing delivery cost and average hourly rates; proposals therefore need to demonstrate both strong campaign work and disciplined cost control. Experience and capability of key personnel also formed part of the assessment, alongside social value. The contract attracted six final-stage bids, all from SMEs, indicating that a supplier of SME scale was able to compete for this requirement. A future contender would need to evidence relevant people, integrated delivery capability and persuasive creative and strategic work.

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Notice Information

Notice Title

DfE - The Provision of Advertising and Related Services 2026 - 2030 for Corporate Engagement and Marketing Branch

Notice Description

The Department for the Economy (DfE) wishes to appoint Supplier to provide advertising and related services to deliver a range of advertising campaigns. The requirement consists of a series of campaigns all running to promote a number of the Department's programmes and initiatives.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-067eaa
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/093460-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£4,020,000 £1M-£10M
Lots Value
£4,020,000 £1M-£10M
Awards Value
£4,020,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
2 Oct 20264 days ago
Submission Deadline
13 May 2026Expired
Future Notice Date
Not specified
Award Date
2 Oct 20265 days ago
Contract Period
16 Oct 2026 - 15 Apr 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Department for the Economy
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BELFAST
Postcode
BT2 8FD
Postcode Area
Northern Ireland
Country
Northern Ireland
Major Region (ITL 1)
TLN Northern Ireland
Basic Region (ITL 2)
TLN0 Northern Ireland
Small Region (ITL 3)
TLN06 Belfast
Delivery Location
TLN Northern Ireland
Local Authority
Belfast
Electoral Ward
Central
Westminster Constituency
Belfast South and Mid Down

Supplier Information

Number of Suppliers
1
Supplier Name

ANDERSON SPRATT GROUP LTD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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