Tender

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Marketing Automation Platform for the National Gallery

National Gallery

This public procurement record has 2 releases in its history.

Tender

08 Jul 2026 at 13:08

UK4 - Tender Notice
Planning

16 Apr 2026 at 16:32

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

The National Gallery, a public authority under the central government in the UK, is conducting a procurement process for a Marketing Automation Platform. This tender, titled "Marketing Automation Platform for the National Gallery," falls under the Customer Relation Management software category (CPV code: 48445000) and is in the tender stage. Key details of the tender process include a submission deadline set for 7th August 2026, with the enquiry period ending on 28th July 2026. The contract is slated to commence on 1st October 2026 and could extend until 31st March 2032 should performance and business growth warrant it. The platform is expected to integrate with existing CRM and e-commerce systems and support migration within a 4-5 month window. The procurement method being employed is an open competitive flexible procedure, crucial for inviting widespread participation from capable suppliers.

This tender presents a significant opportunity for businesses specialising in marketing automation and CRM solutions to collaborate with a prestigious institution like the National Gallery. Suppliers with proven capabilities in providing robust, scalable solutions that can integrate seamlessly with existing databases like Tessitura and e-commerce platforms will be well-positioned to compete. The procurement model encourages collaboration and innovation, involving a blend of technical and commercial submissions evaluated through a competitive process. Small and medium-sized enterprises with dexterity in CRM solutions, data integration, and technology adaptation stand a high chance of benefiting from this opportunity. Participation by such businesses could lead to increased visibility, credibility, and potential scalability through association with a landmark organisation in central London.

How relevant is this notice?

Notice Information

Notice Title

Marketing Automation Platform for the National Gallery

Notice Description

We are looking for an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform should be able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys. The platform must be able to: * Enhance and support our existing tech stack; * Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase; The same platform should either offer a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between our disparate systems, as well as demonstrate the flexibility to accommodate changes we may make to our e-commerce infrastructure. We require a supplier who is able to expedite and support migration onto their system over a 4-5 month window, providing a customized, comprehensive implementation programme and a sustained level of service to ensure success over the short and mid-term.

Lot Information

Lot 1

Options: Additional modules for improved functionality and automation Additional scope due to growth of business

Renewal: good performance and growth

Planning Information

This early engagement process is intended for the discovery of potential solutions and understanding of the market. This engagement is being disclosed for the purposes of transparency and we are not calling for active submissions for procurement at this stage, although we welcome relevant enquiries to lead to open dialogue and discovery sessions if needed. Interested suppliers should contact the team via email with information on their product and roadmap.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06848e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/064189-2026
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48445000 - Customer Relation Management software package

Notice Value(s)

Tender Value
£316,000 £100K-£500K
Lots Value
£316,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
8 Jul 20261 months ago
Submission Deadline
7 Aug 2026Expired
Future Notice Date
1 Jul 2026Expired
Award Date
Not specified
Contract Period
1 Oct 2026 - 31 Mar 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
National Gallery
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
WC2N 5DN
Postcode Area
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI32 Westminster
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...