Award

Fresco Segmentation

NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) CORPORATION

This public procurement record has 2 releases in its history.

Award

20 Apr 2026 at 10:51

Award

17 Apr 2026 at 09:13

Summary of the contracting process

The National Employment Savings Trust (NEST) Corporation has conducted a procurement process titled "Fresco Segmentation," aimed at enhancing the segmentation data for Nest members' daily life insights. This direct procurement process involves awarding the contract for research services under the CPV code 73110000. The procurement stage is currently at the award phase, with the contract pending and due to start on 24th August 2026, and conclude on 23rd August 2029. The location for the project is within the United Kingdom. NEST Corporation, situated in London, serves as the buying organisation, ensuring deeper knowledge of its members to improve strategic communication and service delivery.

This tender presents notable opportunities for businesses in the research and analytics sectors, particularly those specialising in geodemographic and financial profiling tools. Large-scale suppliers with capabilities in delivering proprietary segmentation tools like Fresco, as utilised by CACI LIMITED, are well-suited to compete. These firms can leverage their unique offerings to help organisations like NEST implement tailored member programmes, thus enhancing their overall service strategies and customer experiences. The direct award method enables suppliers with exclusive intellectual property rights to collaborate closely with public authorities and deliver bespoke and specialised services without the constraints of open-market competition.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

Fresco Segmentation

Notice Description

Fresco segmentation data for the "Daily Life" layer of our Nest member segmentation. The work allows Nest to allocate a Fresco segment to each Nest member to assist in targeting members for email campaigns, base user experience on what we know about segment preferences, and to more generally understand and gain deeper insights into the Nest member base.

Procurement Information

Nest's decision to utilise a geodemographic segmentation tool stems from our commitment to measuring whether our members are on track for an adequate retirement and to ensure the organisation operates in a customer centric manner. A geodemographic segmentation tool is needed in this manner because Nest's own data is limited - it only provides one element of a member's financial circumstances, whereas reality is much more complex. Fresco was deemed to be the most useful for Nest as it has a specific focus on money management and financial profile, and is able to be implemented at an individual level - it addresses the aforementioned gap in Nest's data. Nest has has utilised Fresco in a variety of ways. In particular, it is a central cog in the data platform on which Nest's member segmentation is built, and it is tied to and facilitates Nest's customer strategy which aims to deliver a more personalised and targeted experience for our members. It is not possible to replace this as Fresco is a proprietary tool: no other supplier would be able to provide this and there are no alternative solutions.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0684df
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/035560-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£256,547 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
17 Apr 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
17 Apr 20261 weeks ago
Contract Period
23 Aug 2026 - 23 Aug 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) CORPORATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified

Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

CACI

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0684df-2026-04-17T10:13:19+01:00",
    "date": "2026-04-17T10:13:19+01:00",
    "ocid": "ocds-h6vhtk-0684df",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PQGC-5667-VDDT",
            "name": "National Employment Savings Trust (NEST) Corporation",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PQGC-5667-VDDT"
            },
            "address": {
                "streetAddress": "10 South Colonnade, Canary Wharf,",
                "locality": "London",
                "postalCode": "E14 4PU",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI42"
            },
            "contactPoint": {
                "email": "Procurement@nestcorporation.org.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthorityCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - central government"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-01649776",
            "name": "CACI LIMITED",
            "identifier": {
                "scheme": "GB-COH",
                "id": "01649776"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PHWT-4231-YGQG"
                }
            ],
            "address": {
                "streetAddress": "Caci House Kensington Village",
                "locality": "London",
                "postalCode": "W14 8TS",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI33"
            },
            "contactPoint": {
                "email": "bid.team@caci.co.uk"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "http://www.caci.co.uk",
                "scale": "large",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PQGC-5667-VDDT",
        "name": "National Employment Savings Trust (NEST) Corporation"
    },
    "tender": {
        "id": "ocds-h6vhtk-0684df",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Fresco Segmentation",
        "description": "Fresco segmentation data for the \"Daily Life\" layer of our Nest member segmentation. The work allows Nest to allocate a Fresco segment to each Nest member to assist in targeting members for email campaigns, base user experience on what we know about segment preferences, and to more generally understand and gain deeper insights into the Nest member base.",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Direct award",
        "procurementMethodRationale": "Nest's decision to utilise a geodemographic segmentation tool stems from our commitment to measuring whether our members are on track for an adequate retirement and to ensure the organisation operates in a customer centric manner. A geodemographic segmentation tool is needed in this manner because Nest's own data is limited - it only provides one element of a member's financial circumstances, whereas reality is much more complex. Fresco was deemed to be the most useful for Nest as it has a specific focus on money management and financial profile, and is able to be implemented at an individual level - it addresses the aforementioned gap in Nest's data. Nest has has utilised Fresco in a variety of ways. In particular, it is a central cog in the data platform on which Nest's member segmentation is built, and it is tied to and facilitates Nest's customer strategy which aims to deliver a more personalised and targeted experience for our members. It is not possible to replace this as Fresco is a proprietary tool: no other supplier would be able to provide this and there are no alternative solutions.",
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ],
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            }
        ],
        "procurementMethodRationaleClassifications": [
            {
                "id": "singleSuppliersIntellectualPropertyExclusiveRights"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "pending",
            "value": {
                "amountGross": 307856,
                "amount": 256547,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-COH-01649776",
                    "name": "CACI LIMITED"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "73110000",
                            "description": "Research services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "contractPeriod": {
                "startDate": "2026-08-24T00:00:00+01:00",
                "endDate": "2029-08-23T23:59:59+01:00"
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "035012-2026",
                    "documentType": "awardNotice",
                    "noticeType": "UK5",
                    "description": "Transparency notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/035012-2026",
                    "datePublished": "2026-04-17T10:13:19+01:00",
                    "format": "text/html"
                }
            ],
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2026-04-20T23:59:59+01:00",
                    "status": "scheduled"
                }
            ]
        }
    ],
    "language": "en"
}