Fresco Segmentation

NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) CORPORATION

This public procurement record has 3 releases in its history.

Award

21 May 2026 at 15:23

Award

20 Apr 2026 at 10:51

Award

17 Apr 2026 at 09:13

Summary of the contracting process

The National Employment Savings Trust (NEST) Corporation, a central government public authority located in London, UK, has concluded a direct award procurement process for the "Fresco Segmentation" project, under the legal framework of UKPGA 2023/54. The awarded contract, valued at £256,547, focuses on providing segmentation data for the "Daily Life" layer of NEST's member segmentation to enhance email targeting and user experience. The contract, awarded to CACI Limited on 21st May 2026, commences on 24th August 2026 and will conclude on 23rd August 2029. This procurement, identified as CON-2627-016-PA23, was carried out through a direct award method due to the proprietary nature of the Fresco tool, which is pivotal for NEST’s customer-centric strategy.

This opportunity provides a significant chance for large-scale service providers specialising in research services to employ geodemographic segmentation tools that address specific financial and member-based data requirements. Businesses capable of delivering proprietary, specialised data solutions are well-positioned to benefit from such tenders, which explicitly require unique intellectual property solutions without viable alternatives. This engagement with NEST offers a platform to advance tailored data tools that align with strategic organisational goals and enhance customer engagement methodologies.

How relevant is this notice?

Notice Title

Fresco Segmentation

Notice Description

Fresco segmentation data for the "Daily Life" layer of our Nest member segmentation. The work allows Nest to allocate a Fresco segment to each Nest member to assist in targeting members for email campaigns, base user experience on what we know about segment preferences, and to more generally understand and gain deeper insights into the Nest member base.

Procurement Information

Nest's decision to utilise a geodemographic segmentation tool stems from our commitment to measuring whether our members are on track for an adequate retirement and to ensure the organisation operates in a customer centric manner. A geodemographic segmentation tool is needed in this manner because Nest's own data is limited - it only provides one element of a member's financial circumstances, whereas reality is much more complex. Fresco was deemed to be the most useful for Nest as it has a specific focus on money management and financial profile and is able to be implemented at an individual level - it addresses the aforementioned gap in Nest's data. Nest has utilised Fresco in a variety of ways. In particular, it is a central cog in the data platform on which Nest's member segmentation is built, and it is tied to and facilitates Nest's customer strategy which aims to deliver a more personalised and targeted experience for our members. It is not possible to replace this as Fresco is a proprietary tool: no other supplier would be able to provide this and there are no alternative solutions.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0684df
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/047349-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£256,547 £100K-£500K
Contracts Value
£256,547 £100K-£500K

Notice Dates

Publication Date
21 May 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
16 Apr 20262 months ago
Contract Period
23 Aug 2026 - 23 Aug 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) CORPORATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified

Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

CACI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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