Notice Information
Notice Title
Fresco Segmentation
Notice Description
Fresco segmentation data for the "Daily Life" layer of our Nest member segmentation. The work allows Nest to allocate a Fresco segment to each Nest member to assist in targeting members for email campaigns, base user experience on what we know about segment preferences, and to more generally understand and gain deeper insights into the Nest member base.
Procurement Information
Nest's decision to utilise a geodemographic segmentation tool stems from our commitment to measuring whether our members are on track for an adequate retirement and to ensure the organisation operates in a customer centric manner. A geodemographic segmentation tool is needed in this manner because Nest's own data is limited - it only provides one element of a member's financial circumstances, whereas reality is much more complex. Fresco was deemed to be the most useful for Nest as it has a specific focus on money management and financial profile, and is able to be implemented at an individual level - it addresses the aforementioned gap in Nest's data. Nest has has utilised Fresco in a variety of ways. In particular, it is a central cog in the data platform on which Nest's member segmentation is built, and it is tied to and facilitates Nest's customer strategy which aims to deliver a more personalised and targeted experience for our members. It is not possible to replace this as Fresco is a proprietary tool: no other supplier would be able to provide this and there are no alternative solutions.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-0684df
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/035560-2026
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- UK5 - Transparency Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Direct
- Procurement Method Details
- Direct award
- Tender Suitability
- Not specified
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
73 - Research and development services and related consultancy services
-
- CPV Codes
73110000 - Research services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- £256,547 £100K-£500K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 17 Apr 20261 weeks ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 17 Apr 20261 weeks ago
- Contract Period
- 23 Aug 2026 - 23 Aug 2029 3-4 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Pending
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) CORPORATION
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- LONDON
- Postcode
- E14 4PU
- Post Town
- East London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI4 Inner London - East
- Small Region (ITL 3)
- TLI42 Tower Hamlets
- Delivery Location
- Not specified
-
- Local Authority
- Tower Hamlets
- Electoral Ward
- Canary Wharf
- Westminster Constituency
- Poplar and Limehouse
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/035012-2026
17th April 2026 - Transparency notice on Find a Tender
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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