Planning

Meole Brace Golf Course Management Contract

SHROPSHIRE COUNCIL

This public procurement record has 1 release in its history.

Planning

17 Apr 2026 at 09:28

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Shropshire Council is currently in the planning stage of a procurement process for the management of Meole Brace Golf Course, located in Shrewsbury, United Kingdom. As part of the pre-market engagement exercise, organisations are invited to review the initial specifications and complete a preliminary engagement questionnaire by 15th May 2026. The Council seeks feedback on the potential management of golf-related services, emphasising the industry category of sporting services. The procurement method is exploratory pre-market engagement, focusing on market appetite and delivery models before any formal tender. Events related to this engagement include a scheduled milestone for initial specification review, inviting commentary on golf course management services.

The tender offers a lucrative opportunity for businesses specialising in golf shop operations, customer service, and golf professional services, including coaching and teaching programmes. With a gross amount of £394,000 available, businesses with expertise in sporting services and those dedicated to providing comprehensive golf course management can find significant growth opportunities. This engagement could be particularly beneficial for companies experienced in managing customer interfaces, green fee collection, and retail operations within a golfing environment. Suitable contenders are likely operators that can facilitate integration with the Council’s leisure management framework, ensuring seamless coordination with existing grounds maintenance operations. The adjustment of business models to engage with the leisure management contract, effective from 1st August 2027, presents further scope for expansion.

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Notice Information

Notice Title

Meole Brace Golf Course Management Contract

Notice Description

Shropshire Council is undertaking a Pre-Market Engagement (PME) exercise to seek feedback in relation to the future management of golf-specific services at Meole Brace Golf Course. The purpose of this engagement is to test market appetite, capability and delivery models for golf course management services prior to any potential future procurement. This exercise is exploratory only and does not form part of a formal tender process. Description The Council is seeking market feedback on the provision of an integrated golf course management service, focused on golf shop and customer-facing golf operations, to include the following elements: a)Golf Professional Services *Delivery of individual and group golf lessons *Development and operation of coaching programmes (e.g. beginners, juniors, women, return-to-golf) *Use and management of a dedicated teaching studio The operator would be required to provide, install and maintain teaching studio equipment, including relevant coaching technology and teaching aids b)Golf Shop Operation *Operation of the golf shop, including golf retail, customer service and basic food and beverage *Sale of golf equipment, clothing and accessories The Council requires the golf shop to be staffed by appropriately trained personnel: 7 days per week Summer period: 8:00am-6:00pm Winter period: 8:00am-4:00pm Market feedback is sought on viable staffing, operational and commercial models to meet these requirements c)Green Fee Collection and Customer Interface *Collection of green fees *Management of tee bookings and customer access *Day-to-day customer interface for golf users d)Liaison with Grounds Maintenance The Council will be retaining responsibility for grounds maintenance. The golf course management function would be expected to: *Liaise closely with the grounds maintenance team *Provide operational input on playability, competitions and peak usage *Engage in regular coordination and planning arrangements e)Monitoring and Reporting of Course Usage *Monitoring usage of the golf course (e.g. rounds played, participation trends) *Providing usage and performance data to the Council to inform future decision making It should be noted that the Council is in the process of re-tendering a wider leisure management contract to which Meole Brace Golf Course will be added as from 1st August 2027. The contractor providing golf course management services will be required to enter into a novation agreement with the successful bidder of the wider leisure management contract. The Council expect the golf course to remain operational throughout the term of the wider leisure management contract (end date 31st July 2037 with an option to extend by a further 5 years) and provide services not substantially different to those in operation within the scope of the Management Contract at Meole Brace Golf Course.

Planning Information

Organisations are invited to review the initial specification provided by the Council and complete the preliminary engagement questionnaire also provided by the Council, by COP 15th May. To access the questionnaire, please email peter.davis@shropshire.gov.uk with the name of your organisation, and the name and email of whoever will be completing the questionnaire.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0684e9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/035030-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

CPV Codes

92600000 - Sporting services

Notice Value(s)

Tender Value
£394,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
17 Apr 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
15 May 20263 weeks to go
Award Date
Not specified
Contract Period
31 Mar 2027 - 31 Jul 2031 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SHROPSHIRE COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SHREWSBURY
Postcode
SY3 8HQ
Post Town
Shrewsbury
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG2 Shropshire and Staffordshire
Small Region (ITL 3)
TLG22 Shropshire
Delivery Location
TLG22 Shropshire
Local Authority
Shropshire
Electoral Ward
Porthill
Westminster Constituency
Shrewsbury

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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