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con_10007 DESNZ - COMMS - Media Strategy, Planning and Buying

Department for Energy Security & Net Zero

This public procurement record has 3 releases in its history.

Award

19 Aug 2026 at 15:34

UK7 - Contract Details Notice
Award

10 Jul 2026 at 16:00

UK6 - Contract Award Notice
Planning

20 Apr 2026 at 15:51

UK1 - Pipeline Notice
Summary of the contracting process

The Department for Energy Security & Net Zero procured media strategy, planning and buying services under the RM6364 Media and Creative Services framework, Lot 1. The requirement covers advertising and marketing services, including media planning and buying, with radio and television services also within scope. The work supports the department’s communications activity and is delivered across the United Kingdom. The buying organisation is a central government department based in London. This is a services contract for an agency able to develop media strategies, plan campaigns, buy media and provide commentary on how media plans meet buying criteria.

The procurement is complete and has been awarded through a competitive call-off under a framework using a selective procedure. WAVEMAKER LIMITED was awarded the single lot on 12 June 2026. The award value is £50,000,000 excluding VAT and £60,000,000 including VAT. The award period runs from 14 July 2026 to 13 June 2030. The contract was signed on 28 July 2026 and runs from that date to 13 June 2030, with an active contract status. Evaluation was conducted through the framework call-off process. The contract includes client-service and social-value performance measures, including fair-work apprenticeships and staff upskilling.

This procurement shows sustained central-government demand for a substantial, multi-year media agency capability covering strategy, planning and buying across the UK. A credible future competitor would need to turn valid audience data, previous results and recognised best practice into effective media strategies, while making informed assumptions transparent where data is unavailable. The buyer also expects innovative responses to briefs, disciplined buying-brief commentary and evidence that media plans meet stated buying criteria. Suppliers should be able to support paid, owned and earned media deliverables, report service performance, and make measurable social-value commitments through apprenticeship opportunities and structured staff training and progression.

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Notice Information

Notice Title

con_10007 DESNZ - COMMS - Media Strategy, Planning and Buying

Notice Description

Media Buying and Planning contract for DESNZ. RM6364 Media and Creative Services, lot 1.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0686ac
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/079117-2026
Current Stage
Award
All Stages
Planning, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

79340000 - Advertising and marketing services

92200000 - Radio and television services

Notice Value(s)

Tender Value
£50,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
£50,000,000 £10M-£100M
Contracts Value
£50,000,000 £10M-£100M

Notice Dates

Publication Date
19 Aug 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
12 Jun 20262 months ago
Contract Period
28 Jul 2026 - 13 Jun 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Department for Energy Security & Net Zero
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2HP
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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