Award

EasyPeasy Parenting App

GATESHEAD BOROUGH COUNCIL

This public procurement record has 1 release in its history.

Award

22 Apr 2026 at 08:53

Summary of the contracting process

Gateshead Borough Council has completed the procurement process for the EasyPeasy Parenting App, aimed at supporting parents and families in Gateshead with parental advice. This procurement fell under the category of public authority at the sub-central government level, specifically for the delivery of a parenting app. The contract was awarded on 27th March 2026 and is active until 22nd February 2027, reflecting a complete status in its procurement stage. Character Counts Ltd, an SME located in London, was selected as the supplier through a direct procurement method, classified as below threshold and without competition. The app will be promoted by the Northeast Combined Authority but not directly used on Gateshead devices.

This contract presents significant opportunities for technology companies specialising in software solutions tailored to the parenting and family-focused industries. Businesses delivering industry-specific software packages like the EasyPeasy Parenting App may find similar opportunities in government contracts without competition. The direct procurement approach used could be particularly suitable for small and medium enterprises aiming to partner with public authorities for tailored digital solutions. Character Counts Ltd’s role in this award highlights the potential for SMEs to engage with local governments for such projects within the UK.

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Notice Title

EasyPeasy Parenting App

Notice Description

The Easypeasy parenting App, is a national, externally hosted resource intended to support parents and families in Gateshead by providing parental advice. The App is recommended by the Northeast Combined Authority for family and parenting support. The app will not be used by Gateshead staff on Gateshead devices, only promoted to target residents.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06881a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/036422-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48100000 - Industry specific software package

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£46,560 Under £100K

Notice Dates

Publication Date
22 Apr 20262 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
27 Mar 20264 weeks ago
Contract Period
27 Mar 2026 - 22 Feb 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
GATESHEAD BOROUGH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GATESHEAD
Postcode
NE8 1HH
Post Town
Newcastle upon Tyne
Country
England

Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
Not specified

Local Authority
Gateshead
Electoral Ward
Bridges
Westminster Constituency
Gateshead Central and Whickham

Supplier Information

Number of Suppliers
1
Supplier Name

CHARACTER COUNTS

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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