Award

The DNA of Liverpool

LIVERPOOL CITY COUNCIL

This public procurement record has 1 release in its history.

Award

22 Apr 2026 at 15:19

Summary of the contracting process

Liverpool City Council has concluded its procurement process for a project titled "The DNA of Liverpool," focusing on services in consultancy and research related to social opinions and advertising. The contract, awarded directly without competition due to its below-threshold value, entails delivering an expert advisory service to analyse and communicate on this theme. The procurement falls under the category of services and targets the Liverpool region in the UK, with the contract active between 18 March 2026 and 22 June 2026. This project is designed to benefit local public authority initiatives.

This tender represents an opportunity for businesses in the consultancy and research sectors, particularly those capable of providing insights into social research and public-opinion polling services. Given the procurement method, businesses that specialise in service delivery under direct contracts can explore similar opportunities with government bodies like Liverpool City Council. Small and medium-sized enterprises poised to offer advertising consultancy services may find openings as the council frequently seeks expertise directly from well-positioned service providers. The awarded firm, The DNA of Cities Ltd, exemplifies the type of enterprise that benefits from such local government contracts.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

The DNA of Liverpool

Notice Description

Expert advisory service to deliver a comprehensive analysis and communication programme titled "The DNA of Liverpool."

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0688f6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/036786-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

73200000 - Research and development consultancy services

79315000 - Social research services

79320000 - Public-opinion polling services

79341100 - Advertising consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£30,000 Under £100K

Notice Dates

Publication Date
22 Apr 20262 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Mar 20261 months ago
Contract Period
18 Mar 2026 - 22 Jun 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1DS
Post Town
Liverpool
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
Not specified

Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

THE DNA OF CITIES

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0688f6-2026-04-22T16:19:16+01:00",
    "date": "2026-04-22T16:19:16+01:00",
    "ocid": "ocds-h6vhtk-0688f6",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PRVY-7813-WLPG",
            "name": "Liverpool City Council",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PRVY-7813-WLPG"
            },
            "address": {
                "streetAddress": "Cunard Building",
                "locality": "Liverpool",
                "postalCode": "L3 1DS",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKD72"
            },
            "contactPoint": {
                "email": "commercialprocurement@liverpool.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        },
        {
            "id": "GB-PPON-PQJT-1446-YBDN",
            "name": "The DNA of Cities Ltd",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PQJT-1446-YBDN"
            },
            "address": {
                "streetAddress": "2 Velde Way",
                "locality": "London",
                "postalCode": "SE22 8TP",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI44"
            },
            "contactPoint": {
                "email": "caitlin.morrissey@thednaofcities.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PRVY-7813-WLPG",
        "name": "Liverpool City Council"
    },
    "tender": {
        "id": "ocds-h6vhtk-0688f6",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "The DNA of Liverpool",
        "description": "Expert advisory service to deliver a comprehensive analysis and communication programme titled \"The DNA of Liverpool.\"",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Below threshold - without competition",
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "active",
            "mainProcurementCategory": "services",
            "suppliers": [
                {
                    "id": "GB-PPON-PQJT-1446-YBDN",
                    "name": "The DNA of Cities Ltd"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "73200000",
                            "description": "Research and development consultancy services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "79315000",
                            "description": "Social research services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "79320000",
                            "description": "Public-opinion polling services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "79341100",
                            "description": "Advertising consultancy services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKD72",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "status": "active",
            "period": {
                "startDate": "2026-03-18T00:00:00Z",
                "endDate": "2026-06-22T23:59:59+01:00"
            },
            "value": {
                "amountGross": 36000,
                "amount": 30000,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2026-03-18T00:00:00Z",
            "documents": [
                {
                    "id": "A-14310",
                    "documentType": "contractSigned",
                    "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-14310",
                    "format": "application/pdf"
                },
                {
                    "id": "036786-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/036786-2026",
                    "datePublished": "2026-04-22T16:19:16+01:00",
                    "format": "text/html"
                }
            ]
        }
    ],
    "language": "en"
}