This public procurement record has 2 releases in its history.

Award

21 May 2026 at 12:36

Award

22 Apr 2026 at 15:49

Summary of the contracting process

The procurement process titled "Media Buying Call off 2026" was undertaken by the Department for Education, a central government authority located at Sanctuary Buildings, 20 Great Smith Street, London, SW1P3BT, UK. This tender falls under the advertising and marketing services industry category and was conducted as a selective procurement under the CCS Media Services Framework RM6364. The contract was signed on 18th May 2026 and spans four years, from 14th June 2026 to 14th June 2030, totaling a gross value of £360,000,000. This contract aims to support major campaigns such as teacher recruitment and skills programmes by offering a full range of media services across different platforms like TV, digital, and print.

The award of this contract presents substantial opportunities for businesses specialising in media buying and planning, particularly those that can provide innovative audience targeting and insight capabilities. The tender was awarded to WPP 650, a large-scale enterprise, indicating that companies with similar capacities in providing comprehensive media services and those experienced in managing large-scale public sector projects would be well-suited to compete in similar future opportunities. This contract facilitates access to a broad spectrum of advertising channels, thus allowing businesses to leverage a diverse set of tools to meet the Department for Education’s objectives effectively.

How relevant is this notice?

Notice Title

Media Buying Call off 2026

Notice Description

The contract is a four-year call-off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE's major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services--covering TV, digital, social, print, search and influencer activity--enabling DfE to reach priority audiences effectively and support key departmental objectives.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-068905
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/047095-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£300,000,000 £100M-£1B
Contracts Value
£300,000,000 £100M-£1B

Notice Dates

Publication Date
21 May 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
21 Apr 20262 months ago
Contract Period
13 Jun 2026 - 14 Jun 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR EDUCATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WPP 650

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-068905-2026-05-21T13:36:42+01:00",
    "date": "2026-05-21T13:36:42+01:00",
    "ocid": "ocds-h6vhtk-068905",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PDZG-3487-DPVD",
            "name": "Department for Education",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PDZG-3487-DPVD"
            },
            "address": {
                "streetAddress": "Sanctuary Buildings, 20 Great Smith Street",
                "locality": "London",
                "postalCode": "SW1P3BT",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI32"
            },
            "contactPoint": {
                "email": "PolicyAssurance.COMMERCIALQUERIES@education.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthorityCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - central government"
                    }
                ]
            }
        },
        {
            "id": "GB-PPON-PPJT-1182-CPHN",
            "name": "WPP 650",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PPJT-1182-CPHN"
            },
            "address": {
                "streetAddress": "Sea Containers, 18 Upper Ground",
                "locality": "London",
                "postalCode": "SE1 9ET",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI44"
            },
            "contactPoint": {
                "email": "oliver.garner@wppmedia.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PDZG-3487-DPVD",
        "name": "Department for Education"
    },
    "tender": {
        "id": "ocds-h6vhtk-068905",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Media Buying Call off 2026",
        "description": "The contract is a four-year call-off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE's major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services--covering TV, digital, social, print, search and influencer activity--enabling DfE to reach priority audiences effectively and support key departmental objectives.",
        "status": "complete",
        "procurementMethod": "selective",
        "procurementMethodDetails": "Award under framework",
        "competitive": false,
        "specialRegime": [
            "lightTouch"
        ],
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ],
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "title": "Media Buying Call Off 2026",
            "status": "active",
            "date": "2026-04-22T00:00:00+01:00",
            "value": {
                "amountGross": 360000000,
                "amount": 300000000,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-PPON-PPJT-1182-CPHN",
                    "name": "WPP 650"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79340000",
                            "description": "Advertising and marketing services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "contractPeriod": {
                "startDate": "2026-06-14T00:00:00+01:00",
                "endDate": "2030-06-14T23:59:59+01:00"
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "036816-2026",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/036816-2026",
                    "datePublished": "2026-04-22T16:49:22+01:00",
                    "format": "text/html"
                }
            ],
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2026-05-08T23:59:59+01:00",
                    "status": "scheduled"
                }
            ]
        }
    ],
    "relatedProcesses": [
        {
            "id": "framework",
            "relationship": [
                "framework"
            ],
            "scheme": "ocid",
            "identifier": "ocds-h6vhtk-0502d0",
            "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0"
        }
    ],
    "language": "en",
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "title": "Media Buying 2026",
            "status": "active",
            "period": {
                "startDate": "2026-06-14T00:00:00+01:00",
                "endDate": "2030-06-14T23:59:59+01:00"
            },
            "value": {
                "amountGross": 360000000,
                "amount": 300000000,
                "currency": "GBP"
            },
            "aboveThreshold": true,
            "dateSigned": "2026-05-18T00:00:00+01:00",
            "documents": [
                {
                    "id": "A-16514",
                    "documentType": "contractSigned",
                    "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-16514",
                    "format": "application/pdf"
                },
                {
                    "id": "047095-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/047095-2026",
                    "datePublished": "2026-05-21T13:36:42+01:00",
                    "format": "text/html"
                }
            ],
            "agreedMetrics": [
                {
                    "id": "1",
                    "title": "To be decided at contract award"
                },
                {
                    "id": "2",
                    "title": "To be decided at contract award"
                },
                {
                    "id": "3",
                    "title": "To be decided at contract award"
                }
            ]
        }
    ]
}