Award

Media Buying Call off 2026

DEPARTMENT FOR EDUCATION

This public procurement record has 1 release in its history.

Award

22 Apr 2026 at 15:49

UK6 - Contract Award Notice
Summary of the contracting process

The Department for Education, located at Sanctuary Buildings, London, awarded a contract titled "Media Buying Call off 2026" on 22 April 2026. This procurement falls under the category of advertising and marketing services, specific to central government agencies. It aims to support major campaigns, including teacher recruitment and early years workforce initiatives, by leveraging enhanced media planning and audience targeting services. This selective procurement was conducted under the CCS Media Services Framework RM6364 with the final signature set for 8 May 2026, and service delivery spanning from 14 June 2026 to 14 June 2030. The procurement method is classified as "award under framework" in line with the recently completed stage of contracting.

The tender presents substantial opportunities for businesses specialising in media buying and planning, particularly those capable of delivering comprehensive paid media services across various platforms including TV, digital, and print. Companies like WPP 650, who have secured the contract, embody suitability for large-scale media service provision, supported by their significant organisational scale and strategic capabilities. The gross contract value of £360 million indicates ample growth prospects for businesses that can effectively enhance campaign performance and audience engagement. This tender is particularly advantageous for organisations aiming to expand within the public sector by aligning with governmental education and workforce objectives.

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Notice Information

Notice Title

Media Buying Call off 2026

Notice Description

The contract is a four-year call-off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE's major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services--covering TV, digital, social, print, search and influencer activity--enabling DfE to reach priority audiences effectively and support key departmental objectives.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-068905
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/036816-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£300,000,000 £100M-£1B
Contracts Value
Not specified

Notice Dates

Publication Date
22 Apr 20262 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
21 Apr 20262 days ago
Contract Period
13 Jun 2026 - 14 Jun 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR EDUCATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WPP 650

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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