Award

Page One SMS

WEST MIDLANDS AMBULANCE SERVICE UNIVERSITY NHS FT

This public procurement record has 1 release in its history.

Award

27 Apr 2026 at 17:20

Summary of the contracting process

The West Midlands Ambulance Service University NHS FT awarded a contract for SMS services, titled "Page One SMS", under the CPV classification 64212100. The contract was awarded without prior publication due to its nature as a direct award for an existing provision, and the procurement method was classified as limited. This procurement process falls under the services category in the health sector and covers various regions within the United Kingdom including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK. The award was completed with the signing of the contract on 1st March 2026, valued at GBP 13,000. The sole supplier involved in this contract is Critico Group, and the procurement is currently in the award stage as of 27th April 2026.

This contract presents significant business growth opportunities, especially for organisations within the telecommunications sector focusing on SMS services. Large businesses like Critico Group, who offer specialized services in this domain, stand well-positioned to compete in similar procurements. As the contract was directly awarded, it indicates niche opportunities for businesses already entrenched as service providers to health institutions or regional authorities across the UK. Businesses aiming to enter or expand in the British health service supply chain may seek to offer competitive pricing and proven quality to capture similar opportunities in the future.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

Page One SMS

Notice Description

SMS service

Procurement Information

Direct award for existing provision

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-068c16
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/038247-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

64 - Postal and telecommunications services


CPV Codes

64212100 - Short Message Service (SMS) services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£13,000 Under £100K

Notice Dates

Publication Date
27 Apr 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
1 Mar 20262 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS AMBULANCE SERVICE UNIVERSITY NHS FT
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRIERLEY HILL
Postcode
DY5 1LX
Post Town
Dudley
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG36 Dudley
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)

Local Authority
Dudley
Electoral Ward
Brierley Hill & Wordsley South
Westminster Constituency
Stourbridge

Supplier Information

Number of Suppliers
1
Supplier Name

CRITICO GROUP

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-068c16-2026-04-27T18:20:12+01:00",
    "date": "2026-04-27T18:20:12+01:00",
    "ocid": "ocds-h6vhtk-068c16",
    "initiationType": "tender",
    "tender": {
        "id": "0797-25-W",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Page One SMS",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "64212100",
            "description": "Short Message Service (SMS) services"
        },
        "mainProcurementCategory": "services",
        "description": "SMS service",
        "lots": [
            {
                "id": "1",
                "description": "Call off agreement for existing provision",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKC"
                    },
                    {
                        "region": "UKD"
                    },
                    {
                        "region": "UKE"
                    },
                    {
                        "region": "UKF"
                    },
                    {
                        "region": "UKG"
                    },
                    {
                        "region": "UKH"
                    },
                    {
                        "region": "UKI"
                    },
                    {
                        "region": "UKJ"
                    },
                    {
                        "region": "UKK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "procurementMethodRationaleClassifications": [
            {
                "id": "D_OUTSIDE_SCOPE",
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "description": "The procurement falls outside the scope of application of the directive"
            }
        ],
        "procurementMethodRationale": "Direct award for existing provision"
    },
    "awards": [
        {
            "id": "038247-2026-0797-25-W-1",
            "relatedLots": [
                "1"
            ],
            "title": "Page One SMS",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-COH-SC697389",
                    "name": "Critico Group"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-NHS-RYA",
            "name": "West Midlands Ambulance Service University NHS FT",
            "identifier": {
                "legalName": "West Midlands Ambulance Service University NHS FT",
                "id": "RYA",
                "scheme": "GB-NHS"
            },
            "address": {
                "streetAddress": "Trust HQ, Millennium Point, Waterfront Way,",
                "locality": "Brierley Hill",
                "region": "UKG36",
                "postalCode": "DY51LX",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Laura Johnson",
                "email": "PurchasingAndContractsHelpdeskMailbox@wmas.nhs.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.wmas.nhs.uk",
                "classifications": [
                    {
                        "id": "REGIONAL_AUTHORITY",
                        "scheme": "TED_CA_TYPE",
                        "description": "Regional or local authority"
                    },
                    {
                        "id": "07",
                        "scheme": "COFOG",
                        "description": "Health"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-SC697389",
            "name": "Critico Group",
            "identifier": {
                "legalName": "Critico Group",
                "id": "SC697389",
                "scheme": "GB-COH"
            },
            "address": {
                "locality": "Angus",
                "region": "UK",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-180820",
            "name": "West Midlands Ambulance Service University NHS FT",
            "identifier": {
                "legalName": "West Midlands Ambulance Service University NHS FT"
            },
            "address": {
                "locality": "West Midlands",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-NHS-RYA",
        "name": "West Midlands Ambulance Service University NHS FT"
    },
    "contracts": [
        {
            "id": "038247-2026-0797-25-W-1",
            "awardID": "038247-2026-0797-25-W-1",
            "title": "Page One SMS",
            "status": "active",
            "value": {
                "amount": 13000,
                "currency": "GBP"
            },
            "dateSigned": "2026-03-01T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "2",
                "measure": "smeBids",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "3",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 1
            }
        ]
    },
    "language": "en"
}