Award

GMCA 1776 Marketing Manchester Delivery Plan 2026-27

GREATER MANCHESTER COMBINED AUTHORITY

This public procurement record has 2 releases in its history.

Award

29 Apr 2026 at 09:08

Award

29 Apr 2026 at 08:56

Summary of the contracting process

The procurement process, titled "GMCA 1776 Marketing Manchester Delivery Plan 2026-27," is led by the Greater Manchester Combined Authority and falls within the marketing services industry category. The process involves the direct award of a contract to Marketing Manchester, aimed at promoting Greater Manchester's profile locally and internationally. This strategic initiative is essential for enhancing the city-region's global perception and attracting inward investment. The award notice was published on 29 April 2026, with a contract period from 12 May 2026 to 31 March 2027. The procurement method is a direct award, justified under specific Public Procurement Regulations, highlighting Marketing Manchester’s unique role and longstanding experience in the relevant field.

This tender presents significant opportunities for businesses specialising in strategic marketing and communications, particularly those focusing on tourism and investment promotion. Businesses adept at working with public authorities and possessing a strong track record in regional, national, and international marketing campaigns would find this contract particularly aligned with their expertise. Furthermore, companies capable of collaborating with various public and private stakeholders to deliver coordinated marketing efforts are well-positioned to meet the objectives of this tender, allowing them to leverage their skills in promoting a major urban hub in the UK.

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How relevant is this notice?

Notice Title

GMCA 1776 Marketing Manchester Delivery Plan 2026-27

Notice Description

GMCA intend to award Marketing Manchester PS3,157,000 for delivery of their core activity for the 26/27 financial year. Marketing Manchester is the designated agency for promoting Greater Manchester nationally and internationally as a place to visit, meet, study, and invest, and the work they do is essential for raising the city-region's global profile and supporting inward investment. The agency also holds VisitEngland Local Visitor Economy Partnership (LVEP) status on behalf of the city-region of Greater Manchester. Marketing Manchester incorporates the official tourist board for Greater Manchester, as well as the Manchester Convention Bureau and delivers promotion focused on priority business sectors and campaigns, including enhanced promotion of GM's frontier sectors. The programme of work carried out by Marketing Manchester aims to deliver strategic marketing and communications activity to raise Greater Manchester's profile regionally, nationally, and internationally. The overarching objective of this programme of work is for Marketing Manchester to provide strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester on a regional, national and international basis. The aims of this activity include increasing the number of visits, inward investment, business conferences and sporting events. Their specific roles and responsibilities currently include: - Leading the strategic vision for promotion and brand positioning for GM. - Promoting the strengths of GM's frontier sectors, supporting MIDAS and GMCA inward investment and FDI aspirations. - Coordinating delivery of the GM Visitor Economy Strategy. - Coordinated promotion of GM's capital investment and real estate sector. - Working in collaboration with national, regional and local public and commercial partners to collectively promote GM. - Supporting delivery of the Manchester Accommodation Business Improvement District (ABID). - Delivering international missions with GMCA and supporting GM's collaborative approach to high profile international events. Marketing Manchester's work aligns to and delivers against the GM International Strategy, the GM Local Industrial Strategy and the Greater Manchester Strategy - promoting our key frontier sector strengths and investment opportunities.

Procurement Information

On the basis of sections 41(1)(a) and 41(6) (Direct award in special cases) of the PA 2023, the GMCA considers that a Direct Award of this Contract to Marketing Manchester is justified as the "Single suppliers" conditions set out at Paragraphs 5 and 6 of Schedule 5 to the PA 2023 are met as follows: - Marketing Manchester has a unique and long-standing role as the agency charged with promoting Greater Manchester nationally and internationally as a place to visit, invest, meet, and study. - Marketing Manchester holds VisitEngland Local Visitor Economy Partnership (LVEP) status on behalf of the city-region of Greater Manchester. - Marketing Manchester incorporates the official tourist board for Greater Manchester, as well as the Manchester Convention Bureau and delivers promotion focused on priority business sectors and campaigns, including enhanced promotion of GM's frontier sectors. Marketing Manchester was incorporated as a Company Limited by Guarantee on the 30 April 1996 with the following company objectives: 1. To promote the economic benefits of Greater Manchester and its surrounding regions ("the Area"). 2. To create and develop a widely accepted marketing image for the Area. 3. To co-ordinate and integrate marketing on behalf of the Area across the public and private sector. 4. To create partnerships and appropriate methods of communications in furtherance of these objectives. Marketing Manchester is the agency charged with promoting Greater Manchester nationally and internationally as a place to visit, invest, meet, and study. Their work is an essential component to successfully raise the profile of Manchester as the gateway to the North and improve global perceptions and city ranking. Marketing Manchester is the city-region's destination marketing organisation, which also incorporates the official tourist board for Greater Manchester, as well as the Manchester Convention Bureau. They also support Invest Manchester in the delivery of promotion focusing on priority sectors and campaigns. Their work is informed by the Greater Manchester Strategy, the Greater Manchester International Strategy and the Greater Manchester Visitor Economy Strategy.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-068d8f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/038984-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£3,157,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
29 Apr 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
28 Apr 20262 weeks ago
Contract Period
11 May 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
GREATER MANCHESTER COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MANCHESTER
Postcode
M1 6EU
Post Town
Manchester
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
Not specified

Local Authority
Manchester
Electoral Ward
Deansgate
Westminster Constituency
Manchester Central

Supplier Information

Number of Suppliers
1
Supplier Name

MARKETING MANCHESTER

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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