Tender

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Marketing Services

The Crown Estate

This public procurement record has 2 releases in its history.

TenderUpdate

01 May 2026 at 14:03

UK4 - Tender Notice
Tender

01 May 2026 at 13:59

UK4 - Tender Notice
Summary of the contracting process

The Crown Estate, a central government public authority located in London, is seeking to engage multiple marketing agencies for comprehensive B2B marketing services across its Workplace, Retail, and Food & Beverage portfolio. The tender, titled "Marketing Services," is categorised under advertising and marketing services and involves four distinct lots. Prospective businesses are invited to express their interest by 26th May 2026 with the aim of awarding contracts by 15th September 2026. The procurement is presently at the tender stage, following a competitive flexible procedure that involves a Procurement Selection Questionnaire and subsequent stages of evaluation. These services are required to enhance brand building, leasing objectives, and long-term customer engagement.

The tender presents significant growth opportunities for agencies specialising in digital marketing strategies, brand positioning, creative and strategic marketing, as well as digital design. Small to medium-sized enterprises (SMEs) are particularly encouraged to apply, as their suitability is acknowledged in the tender. With a total gross value of approximately £9.7 million, this procurement process promises substantial business expansion opportunities. Businesses with capabilities in social media advertising, brand storytelling, CGI, and immersive digital experiences would be well-positioned to compete effectively for these contracts and help drive demand for The Crown Estate's strategic commercial initiatives.

How relevant is this notice?

Notice Information

Notice Title

Marketing Services

Notice Description

To appoint various marketing agencies to provide a B2B marketing solution to the The Crown Estate's Workplace, Retail and Food & Beverage portfolio. Services will support brand building, leasing and pre letting objectives, placemaking and regeneration programmes, and long-term customer engagement across multiple audiences and channels. Lot 1: Digital: Social media, digital strategy, SEO, PPC, digital ads Lot 2: Brand Positioning & Profiling: Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling. Strategic activity will be employed to support commercial objectives Lot 3: Creative & Strategic: To cover all B2B marketing creative and brand strategy across Urban. Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year. They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities. Proposed tactics include video production, photography, graphic design, brochures, newsletter creation, hoarding design, content for websites, pitch decks, both large and small format printing, and comprehensive leasing campaigns-from brand creation and creating collateral to planning and executing asset launches agencies will help drive demand, supporting commercial objectives Lot 4: Digital Design: Immersive, CGI and Digital Experience. CGI and VR suppliers to develop visual narratives to deliver pre-lets

Lot Information

Digital

Social media, digital strategy, SEO, PPC, digital ads

Brand Positioning & Profiling

Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling. Strategic activity will be employed to support commercial objectives

Creative & Strategic

To cover all B2B marketing creative and brand strategy across Urban. Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year. They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities. Proposed tactics include video production, photography, graphic design, brochures, newsletter creation, hoarding design, content for websites, pitch decks, both large and small format printing, and comprehensive leasing campaigns-from brand creation and creating collateral to planning and executing asset launches agencies will help drive demand, supporting commercial objectives

Digital Design: Immersive, CGI and Digital Experience

CGI and VR suppliers to develop visual narratives to deliver pre-lets

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06905d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/040555-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£8,093,335 £1M-£10M
Lots Value
£8,093,335 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 May 20263 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
4 Oct 2026 - 3 Oct 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The Crown Estate
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1Y 4AH
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...