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Marketing Services

The Crown Estate

This public procurement record has 3 releases in its history.

Award

09 Oct 2026 at 17:40

UK6 - Contract Award Notice
TenderUpdate

01 May 2026 at 14:03

UK4 - Tender Notice
Tender

01 May 2026 at 13:59

UK4 - Tender Notice
Summary of the contracting process

The Crown Estate has appointed marketing agencies for its workplace, retail and food and beverage portfolio across the UK. The work supports business-to-business brand building, leasing and pre-letting, placemaking, regeneration and ongoing engagement with customers across multiple audiences and channels. Four distinct service areas were procured: digital marketing, including social media, digital strategy, search optimisation and paid advertising; brand positioning and profiling to generate demand and support leasing; creative and strategic marketing, including brand strategy, campaigns, content and leasing materials; and digital design using immersive experiences, computer-generated imagery and virtual reality to support pre-letting. The largest creative and strategic brief spans major West End development and London lettings, alongside regional science and innovation projects. The buyer is The Crown Estate, and delivery is UK-wide.

The process is complete and contracts have been awarded through an open competitive flexible procedure. Awards dated 1 October 2026 were made for all four lots: creative and strategic, £6,000,000 to The Sutton Young Design Partnership, Workplace Futures Group, Uniform Communications, J2 Agency, Bandstand UK, Smart Soho, K4 Creative, DNCO, VCCP Group and Stepladder Communications; digital, £480,000 to Stepladder Communications; brand positioning and profiling, £280,000 to Aver Communication; and digital design, £1,333,335 to Uniform Communications, Cityscape Digital and Workplace Futures Group. Each contract runs from 1 November 2026 to 31 October 2030, with an optional one-year extension. Evaluation for every lot weighted quality at 50%, commercial at 30%, social value at 10% and presentation at 10%.

This award demonstrates sustained demand from The Crown Estate for specialist marketing partners across property, leasing and place-led development. Suppliers competing for similar work will need capabilities aligned to a specific service area: digital strategy and paid and organic channels; strategic brand positioning and business-to-business communications; integrated creative, campaign and leasing production; or immersive digital design, CGI and virtual reality. The creative brief particularly favoured broad delivery capacity across brand creation, content, photography and video, print, websites, pitch materials and asset launches, with experience supporting complex urban development and regional science and innovation projects. Quality carried the greatest evaluation weight, while commercial value, social value and supplier presentations also affected selection. The awards went to a mix of small and larger suppliers, showing that credible delivery can come from agencies of differing sizes, individually or in a multi-supplier team.

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Notice Information

Notice Title

Marketing Services

Notice Description

To appoint various marketing agencies to provide a B2B marketing solution to the The Crown Estate's Workplace, Retail and Food & Beverage portfolio. Services will support brand building, leasing and pre letting objectives, placemaking and regeneration programmes, and long-term customer engagement across multiple audiences and channels. Lot 1: Digital: Social media, digital strategy, SEO, PPC, digital ads Lot 2: Brand Positioning & Profiling: Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling. Strategic activity will be employed to support commercial objectives Lot 3: Creative & Strategic: To cover all B2B marketing creative and brand strategy across Urban. Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year. They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities. Proposed tactics include video production, photography, graphic design, brochures, newsletter creation, hoarding design, content for websites, pitch decks, both large and small format printing, and comprehensive leasing campaigns-from brand creation and creating collateral to planning and executing asset launches agencies will help drive demand, supporting commercial objectives Lot 4: Digital Design: Immersive, CGI and Digital Experience. CGI and VR suppliers to develop visual narratives to deliver pre-lets

Lot Information

Digital Brand Positioning & Profiling Creative & Strategic Digital Design: Immersive, CGI and Digital Experience

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06905d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/095857-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£8,093,335 £1M-£10M
Lots Value
£8,093,335 £1M-£10M
Awards Value
£8,093,335 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
9 Oct 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
1 Oct 20263 weeks ago
Contract Period
1 Nov 2026 - 31 Oct 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The Crown Estate
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1Y 4AH
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
12
Supplier Names

THE SUTTON YOUNG DESIGN PARTNERSHIP LIMITED

WORKPLACE FUTURES GROUP LIMITED

Uniform Communications Ltd

J2 DESIGN MARKETING DIGITAL LIMITED

Bandstand

SMART SOHO LTD

K4 CREATIVE LIMITED

DNCO LIMITED

VCCP GROUP LLP

STEPLADDER COMMUNICATIONS LTD

AVER COMMUNICATION LIMITED

Cityscape Digital Limited

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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