The provision of a Footfall and Consumer Insights Platform

WEST OXFORDSHIRE DISTRICT COUNCIL

This public procurement record has 2 releases in its history.

Award

19 Jun 2026 at 13:43

Tender

01 May 2026 at 13:28

Summary of the contracting process

West Oxfordshire District Council has concluded its procurement process for a Footfall and Consumer Insights Platform, awarding the contract to Place Informatics Ltd. This service aims to provide the Council with anonymised, real-time behavioural analytics through a platform that covers key metrics, including footfall analysis, visitor mapping, and spending profiles. The procurement falls under the industry categories of Research and Economic Research services and concerns town centres within the district, namely Carterton, Chipping Norton, and Witney. The process was conducted via an open competition below threshold, with the contract valued at £63,000 over three years (from 19th June 2026 to 18th June 2029). Key award activities concluded on 19th June 2026, following the tender period end on 29th May 2026.

This tender presents various growth opportunities for businesses, particularly those specialising in data analytics and consumer insights. SMEs with expertise in creating intuitive data platforms and offering above-average data accuracy could find this contract a good fit. The open competition method implies that other businesses had the opportunity to showcase their innovative solutions tailored to public sector needs, especially those with experience in servicing local government bodies like sub-central public authorities. Such contracts may serve as a launching pad for establishing trust and long-term partnerships with local councils, positioning the business as a leader in the area of municipal data insights and analytics solutions.

How relevant is this notice?

Notice Title

The provision of a Footfall and Consumer Insights Platform

Notice Description

The Authority is seeking to procure a Footfall and Consumer Insights Platform and aims to secure a solution that provides anonymised, real-time behavioural analytics, including: * Footfall and dwell time analysis * Visitor origin and catchment mapping * Consumer spending profiles * Benchmarking against similar towns * Intuitive dashboard reporting for officers and key stakeholders The requirement covers the district's three largest town centres: Carterton, Chipping Norton and Witney, with the system expected to support activity monitoring, performance analysis, and strategic decision-making across these locations. The estimated value of the contract is PS63,000 over a three-year term (19/06/2026 - 18/06/2029).

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-069072
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/058161-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

73110000 - Research services

79311400 - Economic research services

Notice Value(s)

Tender Value
£63,000 Under £100K
Lots Value
£63,000 Under £100K
Awards Value
£54,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
19 Jun 20265 days ago
Submission Deadline
29 May 2026Expired
Future Notice Date
Not specified
Award Date
18 Jun 20266 days ago
Contract Period
28 Jun 2026 - 18 Jun 2029 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
WEST OXFORDSHIRE DISTRICT COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WITNEY
Postcode
OX28 1NB
Post Town
Oxford
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
TLJ14 Oxfordshire CC

Local Authority
West Oxfordshire
Electoral Ward
Witney North
Westminster Constituency
Witney

Supplier Information

Number of Suppliers
1
Supplier Name

PLACE INFORMATICS

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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