Award

'Always-on' partnership with UCAS

NHS ENGLAND

This public procurement record has 3 releases in its history.

Award

11 May 2026 at 14:29

Award

06 May 2026 at 13:51

Award

06 May 2026 at 09:46

Summary of the contracting process

The procurement process initiated by NHS England involves the 'Always-on' partnership with UCAS, focusing on the healthcare industry to boost applicants to Nursing and Midwifery clinical programmes. The contract, valued at £628,636.36, was directly awarded to UCAS because of their unique capabilities and role as the UK government's appointed provider for university admissions. This contract commenced on 25th July 2025, with the most recent updates of the award phase on 11th May 2026. It covers services related to marketing and advertising within the UK, showcasing NHS England's commitment to modernising recruitment strategies and addressing workforce demands. The procurement method used was a direct award citing UCAS's specialised role as the justifying rationale.

This tender presents significant opportunities for businesses specialising in marketing, advertising, and recruitment services, particularly those with expertise in data-driven strategies. Companies capable of providing innovative solutions to attract diverse talent across traditional and non-traditional pathways will find this partnership beneficial. It also opens doors for businesses focused on serving the education and healthcare sectors, seeking to contribute to local economic growth by advancing into underserved markets. The involvement of large-scale, mission-focused organisations like UCAS suggests that companies equipped to handle complex, high-value projects would be well-positioned to compete in similar future initiatives.

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Notice Title

'Always-on' partnership with UCAS

Notice Description

Due to delays arising from administrative and operational circumstances, NHS England awarded this contract to UCAS (University and Colleges Admissions Service) commencing 25/07/2025. The contract will focus on increasing the number of applicants to Nursing and Midwifery clinical programmes. Awarded to UCAS as the Government's appointed provider for University and College admissions. UCAS's unique capabilities in real-time data insights and targeted student engagement provide an opportunity to attract diverse talent, including those pursuing apprenticeships and non-traditional career pathways. This approach also aligns with the government's five missions, particularly: 1. Kickstarting Economic Growth: By supporting recruitment in underserved areas, the partnership fosters local economic development through high-value career opportunities. 2. Breaking Down Barriers to Opportunity: Emphasising apprenticeships and alternative career pathways ensures equitable access to NHS careers for underrepresented and disadvantaged groups. 3. Building an NHS Fit for the Future: Modernising student atrraction and recruitment through data-driven, responsive strategies ensures the NHS workforce is prepared to meet future healthcare demands.

Procurement Information

UCAS are the governments appointed provider for access to higher education.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-069232
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/043106-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£576,250 £500K-£1M
Contracts Value
£576,250 £500K-£1M

Notice Dates

Publication Date
11 May 20263 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
5 May 20261 weeks ago
Contract Period
20 May 2026 - 24 Jun 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active, Pending
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
NHS ENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 8UG
Post Town
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
Not specified

Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Supplier Information

Number of Suppliers
2
Supplier Names

UCAS MEDIA

UNIVERSITIES AND COLLEGES ADMISSIONS SERVICE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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