Award

Fail to Look Campaign

WEST YORKSHIRE COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Award

08 May 2026 at 08:08

UK7 - Contract Details Notice
Summary of the contracting process

The West Yorkshire Combined Authority, located in Leeds, has initiated and completed a public procurement process for the "Fail to Look Campaign," aimed at improving driving behaviour among young male drivers in West Yorkshire. This campaign falls under the advertising and marketing services category and was carried out under a limited competition procurement method below the threshold. The campaign is crucial for raising awareness about the importance of careful driving to prevent accidents. The contract, valued at £50,000, was awarded to Storycatchers Limited and commenced on 21st April 2026, set to end by 31st October 2026, with a possible one-month extension. The project involves developing multimedia assets and strategic use of social media influencers to maximise outreach and has been branded under West Yorkshire Vision Zero.

This tender represents significant growth opportunities for small to medium enterprises (SMEs) specialising in creative marketing services, particularly those with experience in developing behaviour change campaigns. Companies capable of delivering innovative advertising solutions, capable of leveraging both digital and traditional media channels effectively, may find this type of contract beneficial for showcasing their expertise. Such projects require collaboration with local authorities and the potential for ongoing partnerships in public safety initiatives, allowing companies to expand their portfolio in the public sector.

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Notice Information

Notice Title

Fail to Look Campaign

Notice Description

The West Yorkshire Combined Authority has appointed an agency to produce a multi-media behaviour change campaign. The campaign is aimed at young male drivers in West Yorkshire, aged 17 to 24. The campaign will look to raise awareness, and decrease instances, of fail to look incidents. In accordance with the Department for Transport's guidance, we are defining 'Failed to look properly' as: "A driver/rider either failed to look where they were going or they looked, but misinterpreted what they saw (looked but did not see). Code may be used where driver/rider was not paying attention to the road ahead." Failure to look is the most frequently occurring contributory factor in collisions caused by careless driving. With careless driving being one of the Fatal 5. The campaign will include West Yorkshire Vision Zero branding. West Yorkshire Vision Zero is the regions road safety partnership. We will be looking for: * Creation and testing of campaign designs/assets * Final campaign design/assets producing. Provided as both finished and editable files. * Frequent update meetings as the project progresses * A recommended and costed plan for an out of home campaign and use of social media influencers (budget to be discussed) as well as a plan to evaluate the activity.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-069414
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/042244-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£50,000 Under £100K

Notice Dates

Publication Date
8 May 20266 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
20 Apr 20263 weeks ago
Contract Period
20 Apr 2026 - 31 Oct 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST YORKSHIRE COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS1 2DE
Post Town
Leeds
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
Not specified
Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
1
Supplier Name

STORYCATCHERS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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