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Coventry College - Marketing Services

Coventry College

This public procurement record has 2 releases in its history.

Award

04 Sep 2026 at 10:54

UK6 - Contract Award Notice
Tender

08 May 2026 at 16:06

UK4 - Tender Notice
Summary of the contracting process

Coventry College procured a full-service marketing agency to support its college-wide marketing activity. The requirement is for marketing services, covering the delivery of an end-to-end agency service rather than a single campaign or isolated assignment. The buyer is Coventry College, a public undertaking based in Coventry. Work is to be delivered across the United Kingdom. This opportunity is relevant to agencies able to provide integrated marketing support for a further-education organisation, with the capacity to manage a broad service requirement and work with the college over a sustained period. The procurement was structured as one lot and was suitable for small and medium-sized enterprises and voluntary, community and social enterprises.

The procurement has been awarded following an open procedure. Coventry College received 14 bids, with one bid reaching the final stage. The contract was awarded to ellodave Ltd on 3 September 2026 for £450,000. The awarded contract period runs from 1 October 2026 to 30 September 2029, with two possible 12-month extensions, giving a maximum end date of 30 September 2031. The original tender estimated the requirement at £625,000 excluding VAT and £750,000 including VAT. Bids were evaluated on service requirements at 60%, price at 30%, and social and added value at 10%. The tender deadline was 15 June 2026, and the award decision period ended on 1 September 2026.

This award shows that Coventry College buys a substantial, ongoing full-service marketing capability rather than a short-term, narrowly defined campaign. A credible future competitor would need to demonstrate experience delivering integrated marketing services for an education or similarly complex organisation, with the staff, systems and account management capacity to support a sustained relationship. Evidence of relevant experience, business quality standards and professional accreditations formed part of the selection requirements, so agencies should be able to substantiate these clearly through a Selection Questionnaire. The evaluation placed greater emphasis on the proposed services than on price, while social and added value also carried weight. Smaller agencies and social enterprises were expressly considered suitable, provided they can evidence the required quality, capability and capacity.

How relevant is this notice?

Notice Information

Notice Title

Coventry College - Marketing Services

Notice Description

Coventry College are seeking proposals from providers of marketing services to provide a full agency service from a contract commencement date of 1st September 2026.

Lot Information

Lot 1

Renewal: Extensions allowed: Yes (2 x 12 months)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-069510
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/083805-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£625,000 £500K-£1M
Lots Value
£625,000 £500K-£1M
Awards Value
£450,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
4 Sep 20261 weeks ago
Submission Deadline
15 Jun 2026Expired
Future Notice Date
Not specified
Award Date
3 Sep 20261 weeks ago
Contract Period
1 Oct 2026 - 30 Sep 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Coventry College
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV1 5DG
Postcode Area
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG33 Coventry
Delivery Location
Not specified
Local Authority
Coventry
Electoral Ward
St Michael's
Westminster Constituency
Coventry South

Supplier Information

Number of Suppliers
1
Supplier Name

ellodave Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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