Planning

Media Buying

MONEY AND PENSIONS SERVICE

This public procurement record has 1 release in its history.

Planning

08 May 2026 at 15:07

Summary of the contracting process

The planned procurement process by the Money and Pensions Service, a public authority within the central government of the United Kingdom, is focused on appointing a media agency for their "Media Buying" tender. This procurement, falling under the services category, is aimed at delivering media buying for various campaigns including the MoneyHelper Pensions Dashboard campaign during the financial year 2026/27. The procurement method will be selective, awarding contracts under a framework agreement, with a planned start date of 8th June 2026 and an end date of 7th June 2028. The procurement, valued at £5,050,000 (net), targets regions within the United Kingdom, specifically UKH2. It is currently in the planning stage with key contract dates established.

This tender presents a substantial opportunity for businesses specialising in advertising and media services, particularly those experienced in digital and traditional media purchasing, campaign optimisation, and performance reporting. Companies that are proficient in translating media strategies into effective channel-level plans and have the capability to manage campaigns within predefined budgets and timelines will find this contract beneficial for business growth. Given the non-competitive, selective procurement method under a framework, agencies with prior experience in public sector tenders and media strategy implementations may find themselves well-suited to participate and secure this business opportunity.

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How relevant is this notice?

Notice Title

Media Buying

Notice Description

The proposed contract is for the appointment of a media agency to deliver media buying for selected campaigns, The supplier will implement an agreed media strategy, translate briefs into channel-level plans, purchase and manage media across digital and traditional channels, optimise campaigns in real time, and report on performance. The primary activity focuses on paid media delivery for the MoneyHelper Pensions Dashboard campaign (media buying only), alongside wider MoneyHelper consumer campaigns during FY 2026/27 that require both media planning and buying support, within agreed budgets and timelines.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-069511
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/042691-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK1 - Pipeline Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£5,050,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
8 May 20266 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
7 Jun 2026 - 7 Jun 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
MONEY AND PENSIONS SERVICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BEDFORD
Postcode
MK42 9AB
Post Town
Milton Keynes
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH24 Bedford
Delivery Location
TLH2 Bedfordshire and Hertfordshire

Local Authority
Bedford
Electoral Ward
Cauldwell
Westminster Constituency
Bedford

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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