Media Buying
Description: The proposed contract is for the appointment of a media agency to deliver media buying for selected campaigns, The supplier will implement an agreed media strategy, translate briefs into channel-level plans, purchase and manage media across digital and traditional channels, optimise campaigns in real time, and report on performance. The primary activity focuses on paid media delivery for the MoneyHelper Pensions Dashboard campaign (media buying only), alongside wider MoneyHelper consumer campaigns during FY 2026/27 that require both media planning and buying support, within agreed budgets and timelines.
Summary: The planned procurement process by the Money and Pensions Service, a public authority within the central government of the United Kingdom, is focused on appointing a media agency for their "Media Buying" tender. This procurement, falling under the services category, is aimed at delivering media buying for various campaigns including the MoneyHelper Pensions Dashboard campaign during the financial year 2026/27. The procurement method will be selective, awarding contracts under a framework agreement, with a planned start date of 8th June 2026 and an end date of 7th June 2028. The procurement, valued at £5,050,000 (net), targets regions within the United Kingdom, specifically UKH2. It is currently in the planning stage with key contract dates established.