Award

Healthier baskets and the role of Red Meat

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 2 releases in its history.

Award

11 May 2026 at 10:49

UK7 - Contract Details Notice
Award

11 May 2026 at 10:21

UK6 - Contract Award Notice
Summary of the contracting process

The public procurement process managed by the Agriculture and Horticulture Development Board, a central government authority based in Coventry, United Kingdom, has recently reached the contract award stage. The contract, titled "Healthier baskets and the role of Red Meat," seeks data analysis services to enhance retailers' insight into the value of red meat for consumers and to develop strategies for promoting primary red meat within consumer baskets. This procurement falls under the services industry category and was executed through a direct procurement method below the competitive threshold. The award was finalised on 11 May 2026, with the contract period extending from 12 May 2026 to 1 September 2027.

This tender represents a significant opportunity for businesses specialising in data analysis services, particularly those capable of influencing retailer strategies through consumer insights. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) could particularly benefit from engaging in similar procurement opportunities. The direct award to IGD SERVICES LIMITED underscores the advantage for companies that can establish strong, specialised relationships with public sector buyers outside of competitive tendering processes.

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Notice Information

Notice Title

Healthier baskets and the role of Red Meat

Notice Description

The development of a new report that is aimed at enabling retailers to both increase their awareness of the key insights into the value of red meat for consumers and the opportunities to drive better baskets that contain primary red meat.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-069569
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/042906-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72316000 - Data analysis services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£83,333 Under £100K
Contracts Value
£83,333 Under £100K

Notice Dates

Publication Date
11 May 20263 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
23 Mar 20261 months ago
Contract Period
11 May 2026 - 1 Sep 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

IGD SERVICES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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