Award

Sponsorship of Staffordshire Boundary Signs

STAFFORDSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

12 May 2026 at 15:48

Summary of the contracting process

The procurement process, led by Staffordshire County Council, involves the strategic advertising sponsorship of 61 "Welcome to Staffordshire" road signs located at key entry points into the county. This procurement falls under the marketing services industry category and is a partnership effort involving Staffordshire University and Keele University. The direct procurement, conducted without competition due to being below the threshold, has been completed with contracts awarded to the University of Staffordshire and the University of Keele. The procurement stage is in the award phase, finalised on 12th May 2026, with contracts running from 28th April 2026 to 28th February 2029. This initiative is focused within the United Kingdom's UKG2 region.

This tender presents opportunities for businesses involved in marketing services, particularly those capable of managing and leveraging strategic advertising spaces. The awarded contracts, cumulatively valued at GBP 225,000, indicate a significant market for creative and innovative businesses in the sponsorship and advertising domains to enhance their portfolio through public sector engagements. This project is especially suitable for large-scale enterprises experienced in handling public authority partnerships, as evidenced by the involvement of sizeable institutions like Staffordshire University and Keele University.

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Notice Title

Sponsorship of Staffordshire Boundary Signs

Notice Description

Strategic advertising sponsorship of 61 "Welcome to Staffordshire" road signs located on A and B roads at key entry points into the county, in partnership with Staffordshire University and Keele University.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-069702
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/043625-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£225,000 £100K-£500K

Notice Dates

Publication Date
12 May 20262 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
13 Apr 20261 months ago
Contract Period
13 Apr 2028 - 28 Feb 2029 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
STAFFORDSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
STAFFORD
Postcode
ST16 2DH
Post Town
Stoke-on-Trent
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG2 Shropshire and Staffordshire
Small Region (ITL 3)
TLG24 Staffordshire CC
Delivery Location
Not specified

Local Authority
Stafford
Electoral Ward
Forebridge
Westminster Constituency
Stafford

Supplier Information

Number of Suppliers
2
Supplier Names

UNIVERSITY OF KEELE

UNIVERSITY OF STAFFORDSHIRE

Open Contracting Data Standard (OCDS)

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