Planning

Creative Campaign Development and Delivery

DEPARTMENT FOR WORK & PENSIONS

This public procurement record has 1 release in its history.

Planning

13 May 2026 at 10:54

UK1 - Pipeline Notice
Summary of the contracting process

The Department for Work & Pensions (DWP) has announced a planned procurement under the title "Creative Campaign Development and Delivery." This procurement is part of the planning stage as of 13 May 2026 and is aimed at acquiring services related to advertising and marketing campaigns within the United Kingdom. The process is being conducted as a selective procurement method, specifically as an award under an existing framework, emphasising its competitive nature. The campaigns include Universal Credit, legacy benefits, pensions, labour market, and disability and inclusion. The contract is expected to commence on 14 May 2027 and conclude on 13 May 2031, with the project categorised under public authority - central government. The estimated contract value is £18,000,000 gross, and the procurement aligns with legal basis UKPGA 2023/54.

This procurement presents substantial opportunities for businesses specialising in creative advertising and marketing services. Companies capable of collaborating closely with media planning and research agencies will find this tender particularly suitable, as it requires an understanding of audience segmentation and marketing tasks. With a focus on evolving strategic communication approaches, delivering cost-effective services, and potential aggregation with the Department for Education (DfE), small and medium-sized enterprises (SMEs) are encouraged to participate. This tender allows for subcontracting, thus opening further opportunities for firms specialising in creative photography, copywriting, and post-production services to contribute to large-scale governmental campaigns.

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Notice Information

Notice Title

Creative Campaign Development and Delivery

Notice Description

Contract for the creative development and delivery of Universal Credit and legacy benefit campaigns, Pensions campaigns, Labour Market campaigns, and Disability and Inclusion campaigns. To evolve the Authority's strategic approach to all Campaigns. To help set direction and evaluate future creative needs for the Authority's Communications Directorate. It will also require close working with our media planning and research agencies to understand our audience segmentation and marketing tasks. To ensure cost effective supply of concepts, illustration, creative photography, copywriting, post production services and any service deemed essential by the Agency or the Authority to the success of the campaign, whether that be directly or by means of subcontractors. DWP would like the market to be aware that this may be an aggregated procurement with DfE.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06976d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/043809-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK1 - Pipeline Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£15,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
13 May 2026Yesterday
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
13 May 2027 - 13 May 2031 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR WORK & PENSIONS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 9NA
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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