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Swansea Waterfront Winterland

City & County of Swansea

This public procurement record has 2 releases in its history.

Award

12 Aug 2026 at 15:05

UK6 - Contract Award Notice
Tender

18 May 2026 at 10:33

UK4 - Tender Notice
Summary of the contracting process

The City & County of Swansea procured services to deliver Swansea Waterfront Winterland, the city’s flagship festive attraction. The requirement covers the operation of a seasonal fair and amusement park, including fair services and amusement park services. Delivery is in Swansea, at the waterfront. The council sought an experienced operator able to plan and run a public-facing festive attraction across multiple seasonal periods. The opportunity is relevant to event operators, fairground and amusement park businesses, and organisations with experience managing temporary attractions for a public authority. The procurement was suitable for small and medium-sized enterprises and voluntary, community or social enterprises, indicating that the requirement was not restricted to large commercial operators.

The procurement is complete and was awarded on 11 August 2026 through a below-threshold open competition. One lot was evaluated on price weighted at 60% and quality weighted at 40%. The tender deadline was 26 June 2026 at 12:00, with enquiries closing on 19 June 2026 at 12:00. The contract was awarded to STUDTS EVENTS LIMITED for £325,000 net, or £390,000 gross including taxes. The awarded contract period runs from 1 November 2026 to 5 January 2029. The original requirement covered seasonal periods through January 2029, with an option for an extension of up to 24 months, subject to performance, quality and council approval. Two final-stage bids were received, both from SMEs.

For a supplier that did not win, this award demonstrates demand from the City & County of Swansea for an experienced operator of a sizeable seasonal festive attraction. A credible competitor would need the operational capability to deliver fair and amusement park services in a waterfront setting, manage a public-facing event safely and reliably, and maintain consistent quality across repeated seasonal operations. The evaluation gives a clear indication of the buyer’s priorities: price was important, but quality accounted for 40% of the assessment. The fact that both final-stage bidders were SMEs shows that specialist smaller operators can compete for this type of council requirement. Relevant businesses should be able to evidence comparable event delivery, robust seasonal planning and dependable attraction operations.

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Notice Information

Notice Title

Swansea Waterfront Winterland

Notice Description

Swansea Council invites tenders from experienced operators to deliver Waterfront Winterland, the city's flagship festive attraction. The contract will cover three seasonal periods: November 2026 to January 2027, November 2027 to January 2028, and November 2028 to January 2029. This forms the contract period from 2026 to 2029, with an option to extend for a further 24 months (2030-2031), subject to performance, quality, and Council approval.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-069ac0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/076869-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

CPV Codes

92331000 - Fair and amusement park services

92331100 - Fair services

92331200 - Amusement park services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
£500,000 £500K-£1M
Awards Value
£325,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Aug 20261 months ago
Submission Deadline
26 Jun 2026Expired
Future Notice Date
Not specified
Award Date
11 Aug 20261 months ago
Contract Period
1 Nov 2026 - 5 Jan 2029 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
City & County of Swansea
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWANSEA
Postcode
SA1 3SN
Postcode Area
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
TLL18 Swansea
Local Authority
Swansea
Electoral Ward
Waterfront
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

STUDTS EVENTS LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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