Media Partnership

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-069dea-2026-05-20T15:56:41+01:00",
    "date": "2026-05-20T15:56:41+01:00",
    "ocid": "ocds-h6vhtk-069dea",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PQGC-5667-VDDT",
            "name": "1",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PQGC-5667-VDDT"
            },
            "address": {
                "streetAddress": "10 South Colonnade",
                "locality": "London",
                "postalCode": "E14 4PU",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI42"
            },
            "contactPoint": {
                "email": "procurement@nestcorporation.org.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PQGC-5667-VDDT",
        "name": "1"
    },
    "tender": {
        "id": "TEN-2627-007(PA2023)",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Media Partnership",
        "description": "Nest is seeking a strategic media partnership to support the development and delivery of its FY2026/27 brand activity. Nest exists to ensure everyone has access to a workplace pension and to build financial peace of mind for all. As a public service organisation with over 14 million members, Nest has a significant opportunity (and responsibility) to help UK workers feel confident, informed and reassured about their pensions. Historically, Nest's growth has been driven by automatic enrolment, with limited focus on brand building or direct engagement with members. As a result, brand awareness and understanding remain low, and competition within the pensions market is increasing. This opportunity seeks to address that challenge by delivering a content led, trust building media partnership that helps people notice, understand and feel reassured about their pension, and take small positive actions. The partnership should align with Nest's purpose, support long term brand building, and deliver meaningful attention among priority audiences within credible, brand safe environments",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKI",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 1200000,
            "amount": 1000000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "features": "this is a two stage process stage1 will be evaluation of written tenders stage 2 will presentations for up to 5 of the top scoring bidders from stage 1"
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "submissionMethodDetails": "https://nesttenders.bravosolution.co.uk",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en"
            ]
        },
        "tenderPeriod": {
            "endDate": "2026-06-15T12:00:00+01:00"
        },
        "enquiryPeriod": {
            "endDate": "2026-05-29T12:00:00+01:00"
        },
        "awardPeriod": {
            "endDate": "2026-08-18T23:59:59+01:00"
        },
        "lots": [
            {
                "id": "1",
                "status": "active",
                "value": {
                    "amountGross": 1200000,
                    "amount": 1000000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Strategic Fit & Brand Alignment",
                            "description": "The extent to which the proposal aligns with Nest's purpose, brand ambition and objectives, and demonstrates a clear understanding of the role of brand in pensions. Relevance and credibility of the proposed partnership environment. Ability to deliver meaningful reach and attention to priority audiences within the available budget. Assessment focuses on quality of exposure and value, not CPM alone.",
                            "numbers": [
                                {
                                    "number": 80,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Delivery, Measurement & Risk Management",
                            "description": "Deliverability of the proposal, quality of measurement approach and robustness of risk controls.",
                            "numbers": [
                                {
                                    "number": 15,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "Contribution to wider social value outcomes aligned with Nest's public service purpose, including inclusion, accessibility and positive societal impact.",
                            "numbers": [
                                {
                                    "number": 5,
                                    "weight": "percentageExact"
                                }
                            ]
                        }
                    ]
                },
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-08-25T00:00:00+01:00",
                    "endDate": "2027-03-31T23:59:59+01:00",
                    "maxExtentDate": "2028-03-30T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "a one year extension at Nest's discretion"
                }
            }
        ],
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "046582-2026",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/046582-2026",
                "datePublished": "2026-05-20T15:56:41+01:00",
                "format": "text/html"
            }
        ],
        "riskDetails": "The scope of services may be extended, contingent upon the successful performance of the initial campaign."
    },
    "language": "en"
}