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Highways Asset Advertising Concession Contract

Milton Keynes City Council

This public procurement record has 2 releases in its history.

Planning

06 Aug 2026 at 12:28

UK2 - Preliminary Market Engagement Notice
Planning

22 May 2026 at 15:13

UK1 - Pipeline Notice
Summary of the contracting process

Milton Keynes City Council is preparing a highways asset advertising concession for services covering the development, installation, operation, maintenance and commercial management of digital advertising infrastructure on designated highway assets in Milton Keynes. The aim is to generate sustainable income from publicly owned assets while providing high-quality digital advertising that is sensitive to the local environment and complies with planning requirements and other relevant legislation. The service sits within the out-of-home advertising and advertising management sector, with related highways consultancy and advertising services. The council is seeking an approach that can adapt to changes in and around the city, support its wider strategic aims, provide value for money and efficiencies, and make use of current innovation and technology. This is a single planned service requirement.

This procurement is at the planning stage and there is no invitation to tender. The council expects to use a concession arrangement for one planned lot, with a contract value of £6,666,667 excluding VAT and £8,000,000 including VAT. The expected contract period is 8 August 2027 to 7 August 2037, with a possible extension or renewal taking the maximum extent to 7 August 2042. The council plans a market engagement event on 8 September 2026, from 9.30am to 4.00pm, including a site visit and presentation; each session will last about three hours. Suppliers wishing to attend are expected to register and return the booking form by 20 August 2026. A subsequent notice is anticipated on 1 October 2026. Engagement will not commit either party to a future procurement or award.

The planned requirement should suit an SME or larger specialist supplier with experience in out-of-home or digital advertising infrastructure and the ability to manage the full asset lifecycle. Relevant capability is likely to include designing and installing digital displays on highway assets, obtaining and managing planning and regulatory approvals, operating advertising technology, maintaining equipment and managing commercial advertising relationships. Suppliers should be able to demonstrate robust operational capacity across infrastructure, technology, maintenance and advertising sales, together with effective environmental and compliance controls. Commercial expertise will be important because the concession is intended to maximise income from public assets while delivering value for money and efficiencies. Businesses with innovative, adaptable technology and experience working with public authorities on sensitive local environments should prepare to contribute views during the planned market engagement.

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Notice Information

Notice Title

Highways Asset Advertising Concession Contract

Notice Description

Milton Keynes City Council is inviting Suppliers to participate in informal market engagement discussions on Tuesday 8th September 2026 at Milton Keynes City Council Civic Offices, as part of its preparation for the next Highways Asset Advertising Concession Contract commencing in 2027. The Council is seeking a suitably qualified and experienced supplier to develop, install, operate, maintain, and commercially manage digital advertising infrastructure on designated highway assets. The tender aims to maximise the value of publicly owned assets by creating a sustainable revenue stream while delivering high-quality digital advertising opportunities that are sensitive to the local environment and compliant with all relevant legislation and planning requirements. The Council is interested in the market view at this early stage so we can ensure the contract meets the industry's changing nature and is flexible enough to adapt to the changing environment in and around the city whilst also being fully aligned to the authorities' wider strategic aims, delivers value for money, efficiencies and promotes the latest innovation and technology in the out of home advertising sector. Participation in this market engagement exercise does not commit either party to any future procurement process or contract award. Discussions will be treated as confidential. Suppliers interested in attending should search for the Market Engagement Day Notification on InTend, https://in-tendhost.co.uk/milton-keynes/aspx/Home, and register their interest by sending Supplier Name and Names & Email addresses of attendees via InTend Correspondence function, no later than 20th August 2026.

Planning Information

Market Engagement Event will be held on 8th September 2026 Suppliers that would like to take part in this market engagement event are invited to access the information on our e-tendering portal, InTend. The sessions will be held between 9.30 am and 4.00pm and will be approx. 3 hours long including a site visit and presentation conducted by MKCC project team. A maximum of 2 attendee per supplier. Link to the InTend portal: https://in-tendhost.co.uk/milton-keynes/aspx/Home. Once logged in, "Express Interest" upon which you will be given access to the market engagement document through this e-tendering system. Suppliers interested in attending should register their interest via InTend and return the booking form no later than 20th August 2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06a1c6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/074679-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

71 - Architectural, construction, engineering and inspection services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

22460000 - Trade-advertising material, commercial catalogues and manuals

71311210 - Highways consultancy services

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

Notice Value(s)

Tender Value
£6,666,667 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Aug 20261 months ago
Submission Deadline
Not specified
Future Notice Date
1 Oct 20263 weeks to go
Award Date
Not specified
Contract Period
8 Aug 2027 - 7 Aug 2037 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Milton Keynes City Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MILTON KEYNES
Postcode
MK9 3EJ
Postcode Area
Milton Keynes
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ12 Milton Keynes
Delivery Location
TLJ12 Milton Keynes
Local Authority
Milton Keynes
Electoral Ward
Central Milton Keynes
Westminster Constituency
Milton Keynes Central

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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