Award

Media Buying & Planning Services

DEPARTMENT FOR WORK & PENSIONS

This public procurement record has 1 release in its history.

Award

28 May 2026 at 10:40

Summary of the contracting process

The Department for Work & Pensions, a central government public authority based in London, has concluded a procurement process titled "Media Buying & Planning Services". This procurement, captured under the Open Contracting Data Standard (OCDS), involved a selective tendering method as part of a framework agreement. The tender process has been completed as of 28th May 2026, with WAVEMAKER LIMITED being awarded the contract on 1st January 2026. The project focuses on advertising services, specifically media buying and planning, with the contract period set to commence on 14th June 2026 and conclude on 13th June 2030. The procurement activities will span various media channels, including TV, Radio, digital channels, and newspapers, providing a comprehensive media strategy for the department.

This contract represents significant potential for businesses in the advertising industry, particularly those specialising in media buying and planning. The large scale of the contract, with a value grossing £114,000,000, highlights extensive opportunities for involvement in high-value government projects. It is particularly appealing for large businesses with the capacity to manage and execute extensive media planning across multiple channels. The involvement of a well-established name like WAVEMAKER LIMITED underscores the level of expertise required, making this an ideal opportunity for businesses looking to demonstrate their capacity to deliver large-scale advertising campaigns effectively.

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Notice Title

Media Buying & Planning Services

Notice Description

The Media Buying element of this contract purchases the advertising space on either TV, Radio, digital channels, newspaper etc. The Media Planning element Provision of Media Planning Services including identification of best Media Channels and Messaging.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06a75b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/050198-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£95,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
28 May 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
1 Jan 20265 months ago
Contract Period
13 Jun 2026 - 13 Jun 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR WORK & PENSIONS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 9NA
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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