Tender

Voice of the Customer Platform

AFFINITY WATER LIMITED

This public procurement record has 2 releases in its history.

TenderUpdate

03 Jun 2026 at 08:04

Tender

02 Jun 2026 at 11:29

Summary of the contracting process

Affinity Water Limited, a prominent private utility located in Hatfield, United Kingdom, is actively engaging in the procurement process to appoint a supplier for a "Voice of the Customer Platform". This initiative is aimed at enhancing customer experience by capturing customer feedback and generating valuable insights. The procurement falls under the industry category of "Customer survey services" and has a gross budget of £500,000. This tender is in the "active" stage, with a selective procurement method following a competitive flexible procedure. Interested businesses must register on Affinity Water's e-procurement portal "In-tend" and confirm their intention to participate via email by 9:00 am on 2nd July 2026. The process will be conducted electronically, with key timelines including an enquiry period ending on 19th June 2026 and an award period concluding by 30th September 2026.

This tender presents a significant opportunity for businesses specialising in customer feedback management, survey services, and data analytics to partner with Affinity Water in improving customer interaction and satisfaction. Small and medium enterprises (SMEs) with expertise in developing configurable platforms featuring AI capabilities, data analysis, and automated ticketing systems are encouraged to compete, as the procurement process will consider both technical quality and commercial pricing. Engaging in this tender could lead to substantial business growth, with a contract potential lasting up to 8 years following an initial two-year agreement and the prospect of extensions. This opportunity is well-suited for businesses capable of providing innovative solutions that align with Affinity Water’s branding and customer-centric goals.

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Notice Title

Voice of the Customer Platform

Notice Description

To appoint a supplier to carry out services to deliver the voice of the customer platform, the outputs of which contribute to our CMEX score. The platform needs the capability to create and send surveys with Affinity Water branding, provide corresponding dashboards and import/export data. The platform helps to place the voice of Affinity Water customers at the centre of our business through identifying the gaps in our current customer experiences, to then improve experiences and satisfaction going forward. The platform should include but is not limited to: * Bespoke surveys sent through email and text, in line with Affinity Water's brand guidelines, fonts and logo. * Ability to access, categorise and analyse data from surveys. * Ability to tailor surveys per process, journey, customer segment, water region etc. and send either instantly or with a delay functionality. * High-quality analysis on the surveys conducted through analytical tools to identify keywords, themes and trends. * Useable and configurable dashboards showing departments, processes, water regions, customer segments etc. * Ability to plug-in for data feeds to other platforms or manually load in data. * Automated ticketing system to prioritise unresolved or dissatisfied customers to 'close the loop'. * AI functionality to interrogate system and answer user specific questions, with quantification of results. * Ability to export through Secure File Transfer Protocol (SFTP). * Ability to access online training and training library. * Ability to capture the voice of our colleagues through feedback.

Lot Information

Lot 1

Renewal: Initial contract period 15th February 2027 - 14th February 2029 The contract will be awarded for an initial term of 2 years with the option to extend for up to six years with a maximum overall term of 8 years.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06ab5f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/052118-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342310 - Customer survey services

Notice Value(s)

Tender Value
£417,000 £100K-£500K
Lots Value
£417,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Jun 2026Yesterday
Submission Deadline
19 Jun 20262 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
15 Feb 2027 - 14 Feb 2029 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
AFFINITY WATER LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
HATFIELD
Postcode
AL10 9EZ
Post Town
St Albans
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH26 North and East Hertfordshire
Delivery Location
TLH East (England), TLI London, TLJ South East (England)

Local Authority
Welwyn Hatfield
Electoral Ward
Hatfield Villages
Westminster Constituency
Welwyn Hatfield

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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