This public procurement record has 3 releases in its history.

Award

20 Jul 2026 at 10:18

Award

08 Jun 2026 at 15:00

Planning

04 Jun 2026 at 14:05

Summary of the contracting process

The Department for Business & Trade, a central government public authority located in London, has completed the procurement process for the contract titled "Media Strategy, Planning and Buying." This contract is focused on media services, specifically including the provision of a marketing operating system alongside planning for paid, owned, and earned media. The procurement was carried out through a selective method, awarded under a framework, and is now in the award stage, effective 26th June 2026 with the end date of 13th June 2029. The contract allows for an optional 12-month extension. The contract value is £80 million GBP with a gross amount of £96 million GBP. Wavemaker Ltd, a large enterprise based in London, has been awarded the contract to deliver these services across the UK and internationally.

This procurement presents significant opportunities for businesses involved in media services, particularly those with capabilities in radio and television services, as classified by CPV codes 92200000. The awarded contract specifies performance metrics such as campaign planning timeline adherence, invoicing accuracy, media plan delivery, and social value through internships. Such performance-oriented contracts offer substantial growth potential for businesses that excel in strategic media approaches and performance accountability. Companies specialising in marketing systems and media planning who meet the framework's competitive criteria could find future similar opportunities attractive for partnership or subcontracting.

How relevant is this notice?

Notice Title

Media Strategy, Planning and Buying

Notice Description

Provision of Media Strategy, Planning and Buying services. This also includes the provision of a marketing operating system alongside paid, owned and earned planning (including international and domestic capability)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06adb8
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068133-2026
Current Stage
Award
All Stages
Planning, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services


CPV Codes

92100000 - Motion picture and video services

92200000 - Radio and television services

Notice Value(s)

Tender Value
£80,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
£80,000,000 £10M-£100M
Contracts Value
£80,000,000 £10M-£100M

Notice Dates

Publication Date
20 Jul 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
5 Jun 2026Expired
Award Date
4 Jun 20262 months ago
Contract Period
25 Jun 2026 - 13 Jun 2029 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR BUSINESS & TRADE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2DY
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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