Notice Information
Notice Title
Strategic Creative Marketing Services
Notice Description
GA Trains Limited (GATL) require a creative agency to provide the full suite of strategic and creative services required to maintain continuity of GATL's brand, customer communications and campaign delivery in order to achieve short to medium term commercial objectives. This includes brand strategy, revenue driving integrated campaign development, behaviour change communications, safety messaging, customer information, and high quality creative production across various media channels such as, TV, Out of Home, Digital, Social, and radio. End to end delivery from insight and concepting through to artwork, film production, asset rollout and cross channel adaptation is required, ensuring consistency, accessibility and adherence to established brand frameworks.
Procurement Information
GATL's Strategic Creative Agency supplier has gone into administration, and the agency is in the process of being wound down which has created a material risk to the continuity of revenue critical marketing activity. GATL cannot be without the service as the existing contract was not due to expire until 30th June 2026, and contained the option to extend for a further 36 months which GATL had intended to initiate. Accordingly, GATL can rely on Schedule 5 Clause 13 (Urgency) under the Procurement Act 2023 to Direct Award the contract to Pablo London Limited.The requirement also meets the statutory test for unavoidable urgency. The services are strictly necessary to maintain revenue critical communications. The urgency is not attributable to any act or omission by GATL, and the insolvency of the incumbent supplier was sudden and unforeseeable.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-06add8
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/060141-2026
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- UK7 - Contract Details Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Direct
- Procurement Method Details
- Direct award
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79342000 - Marketing services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- £7,275,600 £1M-£10M
- Contracts Value
- £7,275,600 £1M-£10M
Notice Dates
- Publication Date
- 26 Jun 20261 months ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 3 Jun 20262 months ago
- Contract Period
- 17 Jun 2026 - 17 Jun 2028 2-3 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- GA TRAINS LIMITED
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- LONDON
- Postcode
- E20 1EJ
- Post Town
- East London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI4 Inner London - East
- Small Region (ITL 3)
- TLI41 Hackney and Newham
- Delivery Location
- Not specified
-
- Local Authority
- Newham
- Electoral Ward
- Stratford Olympic Park
- Westminster Constituency
- Stratford and Bow
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/060141-2026
26th June 2026 - Contract details notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/052973-2026
4th June 2026 - Contract award notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/052948-2026
4th June 2026 - Transparency notice on Find a Tender
Open Contracting Data Standard (OCDS)
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-06add8-2026-06-26T10:03:09+01:00",
"date": "2026-06-26T10:03:09+01:00",
"ocid": "ocds-h6vhtk-06add8",
"initiationType": "tender",
"parties": [
{
"id": "GB-COH-12544897",
"name": "GA TRAINS LIMITED",
"identifier": {
"scheme": "GB-COH",
"id": "12544897"
},
"additionalIdentifiers": [
{
"scheme": "GB-PPON",
"id": "PNZP-3886-PVCD"
}
],
"address": {
"streetAddress": "One Stratford Place, Montfitchet Road",
"locality": "London",
"postalCode": "E20 1EJ",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKI41"
},
"contactPoint": {
"email": "brett.sefton@greateranglia.co.uk"
},
"roles": [
"buyer"
],
"details": {
"classifications": [
{
"id": "publicUndertaking",
"scheme": "UK_CA_TYPE",
"description": "Public undertaking"
}
]
}
},
{
"id": "GB-COH-04623690",
"name": "PABLO LONDON LIMITED",
"identifier": {
"scheme": "GB-COH",
"id": "04623690"
},
"additionalIdentifiers": [
{
"scheme": "GB-PPON",
"id": "PDLZ-2736-RWYL"
}
],
"address": {
"streetAddress": "30 Old Bailey",
"locality": "London",
"postalCode": "EC4M 7AU",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKI31"
},
"contactPoint": {
"email": "eve.bui@pablolondon.com"
},
"roles": [
"supplier"
],
"details": {
"url": "https://www.pablolondon.com/",
"scale": "sme",
"vcse": false,
"publicServiceMissionOrganization": false,
"shelteredWorkshop": false
}
}
],
"buyer": {
"id": "GB-COH-12544897",
"name": "GA TRAINS LIMITED"
},
"tender": {
"id": "GA260027",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"title": "Strategic Creative Marketing Services",
"description": "GA Trains Limited (GATL) require a creative agency to provide the full suite of strategic and creative services required to maintain continuity of GATL's brand, customer communications and campaign delivery in order to achieve short to medium term commercial objectives. This includes brand strategy, revenue driving integrated campaign development, behaviour change communications, safety messaging, customer information, and high quality creative production across various media channels such as, TV, Out of Home, Digital, Social, and radio. End to end delivery from insight and concepting through to artwork, film production, asset rollout and cross channel adaptation is required, ensuring consistency, accessibility and adherence to established brand frameworks.",
"status": "complete",
"procurementMethod": "direct",
"procurementMethodDetails": "Direct award",
"procurementMethodRationale": "GATL's Strategic Creative Agency supplier has gone into administration, and the agency is in the process of being wound down which has created a material risk to the continuity of revenue critical marketing activity. GATL cannot be without the service as the existing contract was not due to expire until 30th June 2026, and contained the option to extend for a further 36 months which GATL had intended to initiate. Accordingly, GATL can rely on Schedule 5 Clause 13 (Urgency) under the Procurement Act 2023 to Direct Award the contract to Pablo London Limited.The requirement also meets the statutory test for unavoidable urgency. The services are strictly necessary to maintain revenue critical communications. The urgency is not attributable to any act or omission by GATL, and the insolvency of the incumbent supplier was sudden and unforeseeable.",
"specialRegime": [
"utilities"
],
"lots": [
{
"id": "1",
"status": "complete"
}
],
"documents": [
{
"id": "conflictOfInterest",
"documentType": "conflictOfInterest",
"description": "Not published"
}
],
"procurementMethodRationaleClassifications": [
{
"id": "urgency"
}
]
},
"awards": [
{
"id": "1",
"title": "Strategic Creative Marketing Services",
"status": "active",
"value": {
"amountGross": 7275600,
"currency": "GBP"
},
"mainProcurementCategory": "services",
"aboveThreshold": true,
"suppliers": [
{
"id": "GB-COH-04623690",
"name": "PABLO LONDON LIMITED"
}
],
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79342000",
"description": "Marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKH1",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKH2",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKH3",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKI4",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKI5",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKH1",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKH2",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKH3",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKI4",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKI5",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKH1",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKH2",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKH3",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKI4",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKI5",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "1"
}
],
"contractPeriod": {
"startDate": "2026-06-18T00:00:00+01:00",
"endDate": "2028-06-17T23:59:59+01:00",
"maxExtentDate": "2029-06-17T23:59:59+01:00"
},
"hasRenewal": true,
"renewal": {
"description": "The contract may be extended for a single 12 month renewal period subject to written agreement between the parties."
},
"hasOptions": true,
"options": {
"description": "Marketing campaigns are agreed annually dependant on budget availability. Creative resource is secured on a retained basis, and campaigns and pass-through costs delivered for each campaign."
},
"relatedLots": [
"1"
],
"documents": [
{
"id": "052948-2026",
"documentType": "awardNotice",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/052948-2026",
"datePublished": "2026-06-04T15:38:37+01:00",
"format": "text/html"
},
{
"id": "052973-2026",
"documentType": "awardNotice",
"noticeType": "UK6",
"description": "Contract award notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/052973-2026",
"datePublished": "2026-06-04T15:52:18+01:00",
"format": "text/html"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"dueDate": "2026-06-18T23:59:59+01:00",
"status": "scheduled"
}
],
"date": "2026-06-04T00:00:00+01:00",
"standstillPeriod": {
"endDate": "2026-06-16T23:59:59+01:00"
}
}
],
"language": "en",
"contracts": [
{
"id": "1",
"awardID": "1",
"title": "Strategic Creative Marketing Services",
"status": "active",
"period": {
"startDate": "2026-06-18T00:00:00+01:00",
"endDate": "2028-06-17T23:59:59+01:00",
"maxExtentDate": "2029-06-17T23:59:59+01:00"
},
"hasRenewal": true,
"renewal": {
"description": "The contract may be extended for a single 12 month renewal period subject to written agreement between the parties."
},
"hasOptions": true,
"options": {
"description": "Marketing campaigns are agreed annually dependant on budget availability. Creative resource is secured on a retained basis, and campaigns and pass-through costs delivered for each campaign."
},
"value": {
"amountGross": 7275600,
"currency": "GBP"
},
"aboveThreshold": true,
"dateSigned": "2026-06-18T00:00:00+01:00",
"documents": [
{
"id": "A-18023",
"documentType": "contractSigned",
"url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-18023",
"format": "application/pdf"
},
{
"id": "060141-2026",
"documentType": "contractNotice",
"noticeType": "UK7",
"description": "Contract details notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/060141-2026",
"datePublished": "2026-06-26T10:03:09+01:00",
"format": "text/html"
}
],
"agreedMetrics": [
{
"id": "1",
"title": "Creative Excellence",
"observations": [
{
"id": "frequency",
"period": {
"durationInMonths": 3
}
}
]
},
{
"id": "2",
"title": "Return On Investment/Effectiveness",
"observations": [
{
"id": "frequency",
"period": {
"durationInMonths": 3
}
}
]
},
{
"id": "3",
"title": "Social Value",
"description": "NT13 Meaningful paid work placements",
"observations": [
{
"id": "frequency",
"period": {
"durationInMonths": 3
}
}
]
}
]
}
]
}