Award

Strategic Creative Marketing Services

GA TRAINS LIMITED

This public procurement record has 2 releases in its history.

Award

04 Jun 2026 at 14:52

Award

04 Jun 2026 at 14:38

Summary of the contracting process

GA Trains Limited (GATL), a public undertaking organisation based in London, has awarded a contract for "Strategic Creative Marketing Services" to Pablo London Limited. The procurement process was executed as a direct award due to urgent circumstances, following the sudden insolvency of their previous supplier, which presented a significant risk to their essential marketing activities. The contract was officially awarded on 4th June 2026, with a scheduled signature date of 18th June 2026, and the service will cover multiple regions in the United Kingdom. This procurement falls under the services category, specifically marketing services, and operates under a 'utilities' special regime.

This tender presents a growth opportunity for businesses specialising in strategic and creative marketing services. Suitable competitors include creative agencies capable of delivering comprehensive marketing strategies, brand continuity, and integrated campaign management across various media channels, such as TV, Digital, and Social Media. The agreement highlights the need for organisations that can provide high-quality creative production, ensuring consistency and adherence to brand frameworks. Companies with the ability to offer a flexible and urgent service response will find this contract particularly aligned with their capabilities, making it a strategic business development opportunity.

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Notice Title

Strategic Creative Marketing Services

Notice Description

GA Trains Limited (GATL) require a creative agency to provide the full suite of strategic and creative services required to maintain continuity of GATL's brand, customer communications and campaign delivery in order to achieve short to medium term commercial objectives. This includes brand strategy, revenue driving integrated campaign development, behaviour change communications, safety messaging, customer information, and high quality creative production across various media channels such as, TV, Out of Home, Digital, Social, and radio. End to end delivery from insight and concepting through to artwork, film production, asset rollout and cross channel adaptation is required, ensuring consistency, accessibility and adherence to established brand frameworks.

Procurement Information

GATL's Strategic Creative Agency supplier has gone into administration, and the agency is in the process of being wound down which has created a material risk to the continuity of revenue critical marketing activity. GATL cannot be without the service as the existing contract was not due to expire until 30th June 2026, and contained the option to extend for a further 36 months which GATL had intended to initiate. Accordingly, GATL can rely on Schedule 5 Clause 13 (Urgency) under the Procurement Act 2023 to Direct Award the contract to Pablo London Limited.The requirement also meets the statutory test for unavoidable urgency. The services are strictly necessary to maintain revenue critical communications. The urgency is not attributable to any act or omission by GATL, and the insolvency of the incumbent supplier was sudden and unforeseeable.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06add8
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/052973-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£7,275,600 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
4 Jun 2026Today
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
3 Jun 2026Today
Contract Period
17 Jun 2026 - 17 Jun 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
GA TRAINS LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1EJ
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified

Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

PABLO LONDON

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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