This public procurement record has 1 release in its history.

Award

15 Jun 2026 at 10:27

Summary of the contracting process

Sunderland City Council has completed the procurement process for the "Foster With North East Marketing Support" contract, designed to aid regional fostering initiatives in the North East of England. The Council sought to engage services to support marketing, communications, and creative activities for the Foster with North East hub, a pioneering recruitment and support platform operated with the Department for Education and regional local authorities. The procurement method employed was a limited competition, indicating a below-threshold procurement, and the contract was awarded to Different Narrative Integrated Marketing Limited, a small to medium enterprise based in Newcastle Upon Tyne. The contract runs from 1 July 2026 to 28 February 2027, with a total value of £50,400 gross (£42,000 net), and the process is recorded under the legal basis UKPGA 2023/54. The procurement stage reached completion with the contract signing on 9 June 2026.

This tender presents a significant opportunity for businesses involved in marketing and creative services, particularly those specialising in public sector or community engagement projects. Companies with experience in strategic communications, especially those familiar with fostering services or working in partnership with governmental bodies, would find this contract within their wheelhouse. The partnership between Sunderland City Council and marketing agencies such as Different Narrative not only boosts regional initiatives but also supports the growth of businesses equipped to deliver innovative public service campaigns. Such collaborations underscore the value for SMEs in aligning with local government projects, potentially leading to long-term engagements and broader business growth in the sector.

How relevant is this notice?

Notice Title

Foster With North East Marketing Support

Notice Description

In September 2023, the Council in partnership with the Department for Education launched Foster with North East (FWNE), the UK's first regional fostering recruitment and support hub, which It brings together all 12 local authorities across the North East and is led by Together for Children in Sunderland, the Council's Children's Services Department. FWNE exists to increase the number of foster carers across the region and improve the experience from initial enquiry through to approval. It provides a single front door for fostering enquiries, offers advice and guidance, and directs prospective carers to local authority services. Sunderland Council sought proposals from Companies to provide service to support the ongoing delivery of marketing, communications and creative activity for Foster with North East.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06b4cb
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/056096-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£42,000 Under £100K

Notice Dates

Publication Date
15 Jun 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
8 Jun 20262 weeks ago
Contract Period
30 Jun 2026 - 28 Feb 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
SUNDERLAND CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SUNDERLAND
Postcode
SR1 3AA
Post Town
Sunderland
Country
England

Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC44 Sunderland
Delivery Location
Not specified

Local Authority
Sunderland
Electoral Ward
Millfield
Westminster Constituency
Sunderland Central

Supplier Information

Number of Suppliers
1
Supplier Name

DIFFERENT NARRATIVE INTEGRATED MARKETING

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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