Media Planning, Buying and Advertising Request For Information

ULSTER UNIVERSITY

This public procurement record has 1 release in its history.

Planning

16 Jun 2026 at 10:48

Summary of the contracting process

Ulster University is currently in the planning stage for a procurement process titled "Media Planning, Buying and Advertising Request For Information". This process focuses on procuring media planning, buying, and campaign delivery services to aid in the recruitment of international undergraduate and postgraduate students across both domestic and international markets. The contract, classified under market and economic research, is planned to span from March 2027 to March 2030. The University is conducting a Prior Information Notice (PIN) and a Request for Information (RFI) exercise to engage with potential suppliers and gather market insights. Interested parties must submit responses by 10th July 2026 on the ETendersNI portal, reference ID 6580475.

This tender represents a significant opportunity for businesses in the marketing and advertising sector, especially those with capabilities in performance-led digital marketing and market-specific campaign strategies. By engaging early in this RFI phase, companies can showcase their expertise and understanding of diverse media landscapes, potentially positioning themselves favourably for future tenders. Service providers with strong strategic and operational capabilities, particularly in integrating both digital and traditional media channels, would be well-suited to compete in this procurement process. With an estimated contract value of £960,000, this procurement presents substantial business growth potential for companies aiming to expand their reach in the education sector.

How relevant is this notice?

Notice Title

Media Planning, Buying and Advertising Request For Information

Notice Description

Media Planning, Buying and Advertising Request For Information. Ulster University is seeking to understand the market capability for the provision of media planning, buying and campaign delivery services to support international student recruitment activity across undergraduate and postgraduate programmes, spanning domestic and international markets. The University's requirements are expected to include a combination of strategic, operational and performance-led services, potentially spanning both digital and traditional media channels. RFI questionnaire can be found on etendersni.gov.uk ID reference 6580475. Please return your completed RFI on this portal.

Planning Information

Ulster University is undertaking this Prior Information Notice (PIN) and Request for Information (RFI) exercise to engage with the supplier market and gather insight to inform the potential procurement of media planning, buying and related marketing services in support of student recruitment across domestic and international markets. The University is particularly interested in understanding supplier capability in delivering performance-led digital marketing, market-specific campaign strategies, and services across diverse media landscapes. It is important to note that this PIN/RFI is not a call for competition, a pre-qualification questionnaire, part of any pre-qualification/selection process or a current tender opportunity. Potential providers will need to express an interest in any future tender opportunity once a Contract Notice (or equivalent) is published. This RFI is intended as an awareness, communication and information gathering exercise. An expression of interest is no indication of a commitment to participate in the RFI process nor does it infer any preferential or special status on those individuals and organisations who express and interest in the RFI exercise. Responses to the RFI should be submitted on CFT6580475 on the ETendersNI portal.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06b5c4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/056566-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79300000 - Market and economic research; polling and statistics

Notice Value(s)

Tender Value
£800,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Jun 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
10 Jul 20263 weeks to go
Award Date
Not specified
Contract Period
1 Mar 2027 - 1 Mar 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
ULSTER UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COLERAINE
Postcode
BT52 1SA
Post Town
Northern Ireland
Country
Northern Ireland

Major Region (ITL 1)
TLN Northern Ireland
Basic Region (ITL 2)
TLN0 Northern Ireland
Small Region (ITL 3)
TLN0C Causeway Coast and Glens
Delivery Location
Not specified

Local Authority
Causeway Coast and Glens
Electoral Ward
University
Westminster Constituency
East Londonderry

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06b5c4-2026-06-16T11:48:26+01:00",
    "date": "2026-06-16T11:48:26+01:00",
    "ocid": "ocds-h6vhtk-06b5c4",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-COH-RC000726",
            "name": "Ulster University",
            "identifier": {
                "scheme": "GB-COH",
                "id": "RC000726"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PDLT-6268-MWZV"
                }
            ],
            "address": {
                "streetAddress": "Finance Office",
                "locality": "Coleraine",
                "postalCode": "BT52 1SA",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKN0C"
            },
            "contactPoint": {
                "email": "procurement_enquiries@ulster.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    },
                    {
                        "id": "GB-NIR",
                        "scheme": "UK_CA_DEVOLVED_REGULATIONS",
                        "description": "Northern Irish devolved regulations apply"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-RC000726",
        "name": "Ulster University"
    },
    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "Ulster University is undertaking this Prior Information Notice (PIN) and Request for Information (RFI) exercise to engage with the supplier market and gather insight to inform the potential procurement of media planning, buying and related marketing services in support of student recruitment across domestic and international markets. The University is particularly interested in understanding supplier capability in delivering performance-led digital marketing, market-specific campaign strategies, and services across diverse media landscapes. It is important to note that this PIN/RFI is not a call for competition, a pre-qualification questionnaire, part of any pre-qualification/selection process or a current tender opportunity. Potential providers will need to express an interest in any future tender opportunity once a Contract Notice (or equivalent) is published. This RFI is intended as an awareness, communication and information gathering exercise. An expression of interest is no indication of a commitment to participate in the RFI process nor does it infer any preferential or special status on those individuals and organisations who express and interest in the RFI exercise. Responses to the RFI should be submitted on CFT6580475 on the ETendersNI portal.",
                "dueDate": "2026-07-10T23:59:59+01:00",
                "status": "scheduled"
            }
        ],
        "documents": [
            {
                "id": "056566-2026",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/056566-2026",
                "datePublished": "2026-06-16T11:48:26+01:00",
                "format": "text/html"
            }
        ]
    },
    "tender": {
        "id": "6580475",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Media Planning, Buying and Advertising Request For Information",
        "description": "Media Planning, Buying and Advertising Request For Information. Ulster University is seeking to understand the market capability for the provision of media planning, buying and campaign delivery services to support international student recruitment activity across undergraduate and postgraduate programmes, spanning domestic and international markets. The University's requirements are expected to include a combination of strategic, operational and performance-led services, potentially spanning both digital and traditional media channels. RFI questionnaire can be found on etendersni.gov.uk ID reference 6580475. Please return your completed RFI on this portal.",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79300000",
                        "description": "Market and economic research; polling and statistics"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 960000,
            "amount": 800000,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "lots": [
            {
                "id": "1",
                "contractPeriod": {
                    "startDate": "2027-03-01T00:00:00+00:00",
                    "endDate": "2030-03-01T23:59:59+00:00"
                },
                "status": "planning"
            }
        ],
        "status": "planning"
    },
    "language": "en"
}