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NLPU Cross Distributor Campaign

Big Lottery Fund

This public procurement record has 3 releases in its history.

Award

02 Oct 2026 at 15:49

UK7 - Contract Details Notice
Award

07 Sep 2026 at 10:24

UK6 - Contract Award Notice
Tender

16 Jun 2026 at 15:02

UK4 - Tender Notice
Summary of the contracting process

The National Lottery Community Fund bought public relations services for the National Lottery Promotions Unit’s Cross Distributor Campaign. The appointed agency was to design, develop and deliver a high-impact campaign aimed at consumers, aligning with and strengthening The National Lottery brand strategy. It was intended to build on previous birthday and cross-distributor campaigns. The work covers a UK-wide campaign, with national and regional media activity across the UK’s nations, alongside digital and social channels. The campaign’s focus includes increasing consideration of playing the Lottery, strengthening trust in the brand and raising awareness of the relevance of its Good Causes. It also involves engagement with distributors and beneficiaries, and earned coverage beyond traditional National Lottery media, including consumer, lifestyle and specialist publications.

The procurement is complete and the contract was awarded to GOLIN LIMITED, trading as Golin Ketchum, on 4 September 2026. The contract was signed on 30 September 2026 and runs from 30 September 2026 to 16 September 2027, with two optional 12-month extensions. The awarded value is £2,074,227 excluding VAT (£2,489,072.40 including VAT). The original estimated value was £2,074,998 excluding VAT. This was a selective competitive flexible procedure, structured in two stages: a preliminary selection questionnaire and non-disclosure agreement, followed by a tender with an optional presentation. Four bids reached the final stage. Evaluation gave 90% to quality and technical merit, including social value, and 10% to price. The requirement was treated as suitable for SMEs.

For suppliers considering similar future work for The National Lottery Community Fund, this award shows demand for an integrated consumer PR campaign that supports brand objectives while delivering measurable media and stakeholder outcomes. Credible competitors would need to plan and deliver national broadcast coverage, regional representation across all UK nations, high-quality national and regional print and digital placements, and youth-focused digital content. Social capability should cover reach, engagement, sharing, positive sentiment and stakeholder participation. The campaign also requires effective involvement of beneficiaries and distributors, and the ability to earn coverage in consumer, lifestyle and specialist media beyond the Lottery’s usual channels. Suppliers should be able to assess media quality and message delivery against brand measures, including consideration, trust and Good Causes awareness, and demonstrate commercial and communications impact. Quality, technical approach and social value carried substantially greater weight than price.

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Notice Information

Notice Title

NLPU Cross Distributor Campaign

Notice Description

PR support services contract as part of the National Lottery Promotions Unit (NLPU) Cross Distributor Campaign. The public relations agency will design, develop, and deliver a high-impact, consumer-facing PR campaign at the latter end of 2026. This campaign will align with and enhance the broader "The National Lottery" (TNL) brand strategy and build on the established success of previous NLPU initiatives such as historic birthday/cross distributor campaigns.

Lot Information

Lot LOT-0000

Renewal: 2 x 12 month extension options available

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06b61d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/093486-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£2,074,998 £1M-£10M
Lots Value
£2,074,998 £1M-£10M
Awards Value
£2,074,227 £1M-£10M
Contracts Value
£2,074,227 £1M-£10M

Notice Dates

Publication Date
2 Oct 20263 weeks ago
Submission Deadline
17 Aug 2026Expired
Future Notice Date
Not specified
Award Date
4 Sep 20261 months ago
Contract Period
30 Sep 2026 - 16 Sep 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Big Lottery Fund
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B15 1TR
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Edgbaston
Westminster Constituency
Birmingham Edgbaston

Supplier Information

Number of Suppliers
1
Supplier Name

GOLIN LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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