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PURCH2971 Provision of Integrated Marketing and Communications Support in China

University of Glasgow

This public procurement record has 1 release in its history.

Tender

19 Jun 2026 at 14:42

Tender Notice
Summary of the contracting process

The University of Glasgow is currently in the tender stage of its contracting process titled "PURCH2971 Provision of Integrated Marketing and Communications Support in China". This contract falls under the advertising and marketing services industry category, with a focus on services. Located in Glasgow, the competitive procedure follows a structured negotiation process, compliant with Regulation 30 of the PC(S)R 2015. The procurement aims to appoint a partner with substantial local expertise in China, with submissions due by 12:00 PM on 21st July 2026. Spanning an initial period of one year, there is an option to extend the contract for up to 12 additional months. Interested suppliers must submit responses via electronic means only, facilitated through the Public Contracts Scotland portal.

This tender presents a significant opportunity for businesses experienced in integrated marketing and communications, particularly those with a presence or interest in the Chinese market. Companies that can provide innovative, data-driven strategies for brand positioning, media relations, and student recruitment are well-positioned to benefit. The contract seeks to engage partners capable of leveraging social media, engaging Key Opinion Leaders (KOLs), and managing paid campaigns to enhance the University's visibility in China. Suppliers can anticipate benefits from delivering community initiatives such as employment training for priority groups and supply-chain development, thus fostering business growth and community engagement.

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Notice Information

Notice Title

PURCH2971 Provision of Integrated Marketing and Communications Support in China

Notice Description

PURCH2971 Provision of Integrated Marketing and Communications Support in China for the Period of 1 Year with the option to extend for a period of up to 12 months. This procurement process is being conducted using the Competitive Procedure with Negotiation (CPN) in accordance with the requirements of Regulation 30 of the PC(S)R 2015. Although this procurement is being conducted under the Competitive Procedure with Negotiation (CPN), it is structured differently from a typical CPN process. This approach has been adopted to enhance the efficiency of evaluating supplier responses across both stages (SPD and ITT). Tender documents available from Public Contracts Scotland. Tender returns should be submitted via Public Contracts Scotland, no paper copies will be accepted. Should paper tenders be submitted, they will be rejected. Further to this any questions or communications regarding individual tender exercises must be sent via the Public Contracts Scotland Portal. Tender queries received through any other channel will not be answered. Should users of Public Contracts Scotland have any problems with the web site they should contact website Support Desk, contact details can be found by following the 'Contact Us' option on the left hand menu at http://www.publiccontractsscotland.gov.uk/default.aspx

Lot Information

Lot 1

PURCH2971 Provision of Integrated Marketing and Communications Support in China for the Period of 1 Year with the option to extend for a period of up to 12 months. The University of Glasgow is seeking to appoint a partner agent with local China market presence and expertise to support the development and delivery of an integrated, full-funnel marketing, communications, and student recruitment approach within the China market. The successful bidder will help strengthen the University's reputation, visibility and student recruitment performance in China through a localised, data-led approach spanning brand positioning, media relations, social media amplification, Key Opinion Leader (KOL) engagement, and paid campaign activity. For detailed specification please see PURCH2971 - Schedule 1A - Invitation to Tender Goods or Services

Renewal: Option to extend for a period of up to 12 months

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06b94b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/058156-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive procedure with negotiation
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
19 Jun 20262 months ago
Submission Deadline
21 Jul 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of Glasgow
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G12 8QQ
Postcode Area
Glasgow
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM82 Glasgow City
Local Authority
Glasgow City
Electoral Ward
Hillhead
Westminster Constituency
Glasgow North

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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