This public procurement record has 1 release in its history.

Award

22 Jun 2026 at 07:14

Summary of the contracting process

The Food Standards Agency, a central government public authority based in York, United Kingdom, has completed the procurement process for a media buying contract. The tender process was selective, conducted under a framework with the purpose of obtaining advertising and marketing services. This procurement, identified by the title "Media Buying," was awarded to Wavemaker Limited, a large supplier located in London. The contract began on 13th June 2026 and is set to conclude on 12th June 2028, with the possibility of a one-year extension. The total contract value, inclusive of the optional extension, is £180,000 GBP. The procurement is classified under the services category, specifically concentrating on advertising and marketing services across the UK region.

This tender presents opportunities for businesses in the advertising and marketing sector to expand their portfolio by partnering with central government entities like the Food Standards Agency. Although the contract was awarded through a selective procurement method, future opportunities might arise for businesses that specialise in media buying and creative services. Companies that can demonstrate innovative solutions in media strategy, as well as those who are compliant with public procurement requirements, will find themselves well-positioned to engage in similar public sector tenders. The structured nature of such frameworks suggests that businesses with experience in handling significant national contracts could leverage this opportunity for business growth.

How relevant is this notice?

Notice Title

Media Buying

Notice Description

Calling off from RM6364 Media and Creative Services Lot 1 . The lot is a single supplier lot and will be for a 2 year period with the option to extend for a further 1 year. The total value includes the 12 month optional extension period.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06b9a5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/058301-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Below threshold - award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£150,000 £100K-£500K

Notice Dates

Publication Date
22 Jun 20263 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
28 May 20263 weeks ago
Contract Period
12 Jun 2026 - 12 Jun 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
FOOD STANDARDS AGENCY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
YORK
Postcode
YO1 7PR
Post Town
York
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
Not specified

Local Authority
York
Electoral Ward
Guildhall
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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