Notice Information
Notice Title
Market Research Services
Notice Description
Network Rail procures B2C/B2B/CX research services & commercial/consumer market intelligence to support internal and external communications, marketing & engagement activities. This is currently done via a multi-lot framework with multiple suppliers per lot to facilitate both short- and long- term projects with call off mechanisms varying subject to value. NR is undertaking market engagement via a questionnaire to help understand how to potentially retender these services. Any eventual procurement will be undertaken in accordance with the Procurement Act 2023. This Tender notice is linked to preliminary market engagement notice reference: ocds- h6vhtk - 060cc9
Lot Information
Communications
Suppliers on Lot 1 must be able to research a wide range of audiences, including: * Passengers and the general public * Employees * Businesses and industry stakeholders (B2B) * Politicians and journalists Suppliers must be able to deliver both qualitative and quantitative research, including: * Passenger satisfaction and experience tracking (e.g. stations, journeys, services) * Customer and stakeholder insight (B2C, B2B and CX research) * Employee engagement research * Communications development and evaluation (testing messages, campaigns and materials) * Brand and reputation research * Mystery shopping and on site research * Behaviour change and behavioural insight studies * Segmentation and profiling * Public health, safety and policy related research * Policy evaluation services * Technology Insights
Options: The framework will last for 8 years with break clauses from the end of the third full year for each lot. The break option shall be exercisable on and from the start of the fourth (4th) Year, and on each subsequent anniversary of the Commencement Date (each a "Break Point"). This is to accommodate the retendering of the services after the transition to Great British Railways should the scope of Services required change following its implementation. Where possible such changes will be managed via variations with the Suppliers before break clauses are exercised. Variations may include but not be limited to: * Greater geographic scope * Changes to locations services may be required at, for example more managed stations or public facilities * Changes to services/research types required so long as they support the Buyer in its research needs to support Communications, Commercial Property and Retail activities * Additional/amended safety or performance provisions due to any of the above changes including KPIs * Changes to Data Protection requirements and the processing of personal data * Changes how Contract Orders may be raised and call-off mechanisms * Other changes to permit or support the transition to Great British Railways
Commercial Property & RetailSuppliers on Lot 2 must be able to research a range of audiences, including: * Passengers and the general public * Businesses and industry stakeholders (B2B) * Stakeholders in the wider rail and transport industries such as TOCs (Train Operating Companies), Department for Transport Operator (DfTO) and their stakeholders Suppliers must be able to deliver both qualitative and quantitative research, including: * Trends and insight into retail buying behaviours of passengers and consumers o General retail consumer buying behaviours (national and global) o Travel retail consumer buying behaviours (national and global) o Customer experience - experiential activity * Customer profiling and segmentation * Thought leadership in the retail and commercial sphere * Turning information into actionable insights for daily decision-making and strategic planning
Options: The framework will last for 8 years with break clauses from the end of the third full year for each lot. The break option shall be exercisable on and from the start of the fourth (4th) Year, and on each subsequent anniversary of the Commencement Date (each a "Break Point"). This is to accommodate the retendering of the services after the transition to Great British Railways should the scope of Services required change following its implementation. Where possible such changes will be managed via variations with the Suppliers before break clauses are exercised. Variations may include but not be limited to: * Greater geographic scope * Changes to locations services may be required at, for example more managed stations or public facilities * Changes to services/research types required so long as they support the Buyer in its research needs to support Communications, Commercial Property and Retail activities * Additional/amended safety or performance provisions due to any of the above changes including KPIs * Changes to Data Protection requirements and the processing of personal data * Changes how Contract Orders may be raised and call-off mechanisms * Other changes to permit or support the transition to Great British Railways
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-06b9df
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/058401-2026
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- UK4 - Tender Notice
- Procurement Type
- Framework
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Competitive flexible procedure
- Tender Suitability
- SME
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79310000 - Market research services
Notice Value(s)
- Tender Value
- £37,389,422 £10M-£100M
- Lots Value
- £37,389,421 £10M-£100M
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 22 Jun 20262 months ago
- Submission Deadline
- 13 Jul 2026Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- 5 Feb 2027 - 5 Feb 2036 Over 5 years
- Recurrence
- 2035-02-02
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- NETWORK RAIL INFRASTRUCTURE LIMITED
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- LONDON
- Postcode
- SE1 8SW
- Postcode Area
- South East London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI4 Inner London - East
- Small Region (ITL 3)
- TLI45 Lambeth
- Delivery Location
- Not specified
-
- Local Authority
- Lambeth
- Electoral Ward
- Waterloo & South Bank
- Westminster Constituency
- Vauxhall and Camberwell Green
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/058401-2026
22nd June 2026 - Tender notice on Find a Tender
Open Contracting Data Standard (OCDS)
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.