This public procurement record has 1 release in its history.

Award

24 Jun 2026 at 09:25

Summary of the contracting process

Westminster City Council has completed the procurement process to appoint a sales agent for the 291 Harrow Road Estate Regeneration project. The contract, awarded to Knight Frank LLP, covers marketing management consultancy services focusing on the private sale homes at this location in London (region UKI32). The contract is valued at GBP 2,165,315 and will run from January 2026 until December 2032. The procurement was conducted under the CCS RM6168 Estate Management Services Framework without a prior call for competition, ensuring compliance with the Directive 2014/24/EU. The procurement category falls under services, explicitly targeting marketing and sales efforts both domestically and internationally.

This tender opens up significant opportunities for businesses specialising in marketing management consultancy, particularly those with experience in real estate and regeneration projects. Companies that can provide comprehensive sales and marketing strategies, including international campaigns, and those who have established a strong presence in the UK real estate market would be well-suited to benefit from this contract. The long-term nature of the award ensures growth potential for the supplier by securing a stable project engagement over six years. Additionally, operating under the Crown Commercial Service framework might simplify future opportunities for businesses already familiar with or operating under this system.

How relevant is this notice?

Notice Title

291 Harrow Road Sales Agent Appointment

Notice Description

Procurement to appoint a supplier to deliver sales agent and associated services for private sale homes at the 291 Harrow Road Estate Regeneration. The contract will run for six years (January 2026 to December 2032) and is being awarded via a call-off under the CCS RM6168 Estate Management Services Framework, Lot 3 (Agency and Lease Management).

Lot Information

Lot 1

Provision of early consultancy and design input for the private sale flats and show home during the pre-construction phase to late 2026, together with delivery of UK and international sales and marketing activities, including overseas campaigns and events.

Procurement Information

The Council conducted a compliant procurement via a call-off under the Crown Commercial Service RM6168 Framework. As the framework was itself procured in accordance with the requirements of Directive 2014/24/EU, contracts awarded under it do not require separate publication in the Official Journal of the European Union (OJEU). In line with the framework rules, an expression of interest was issued and seven pre-qualified suppliers selected onto the framework opted into the opportunity. This ensured competition, transparency, and equal treatment within the framework structure. Accordingly, the contract award without prior OJEU publication is lawful, as it relies on a valid framework agreement already established in compliance with the Directive, and the call-off process has been conducted in accordance with its terms.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06bbc9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/059259-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£2,165,315 £1M-£10M

Notice Dates

Publication Date
24 Jun 2026Yesterday
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Jun 20266 days ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WESTMINSTER CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1E 6QP
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI32 Westminster

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

KNIGHT FRANK

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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