Sales & Marketing agency for the shared ownership homes at Ladywell Park Gardens and Mayfield

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06be6b-2026-06-26T14:58:40+01:00",
    "date": "2026-06-26T14:58:40+01:00",
    "ocid": "ocds-h6vhtk-06be6b",
    "initiationType": "tender",
    "tender": {
        "id": "DN806068",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Sales & Marketing agency for the shared ownership homes at Ladywell Park Gardens and Mayfield",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Lewisham's first shared ownership development at Creekside, was sold under the Lewisham Homes brand, the councils Arm's Length Management Organisation (ALMO) who managed and maintained the stock owned or leased by Lewisham Council. The company transferred back to the council in October 2023. The Creekside Shared Ownership development consisted of 10 x 1 beds, 24 x 2 beds & 1 X 3 Bed in Deptford town centre. The last home sold in April 2024. The sales programme is of high importance to the Council to help deliver the Building for Lewisham (BfL) affordable homes programme. The Sales programme also needs to deliver excellent customer service and achieve the financial targets to be successful. Lewisham Council's communications team are currently creating a new brand for the pipeline of sales based on the profiling of the properties we have sold. The Sales Agent contract would be managed by the Sales & Lettings Manager who will manage the sales and marketing activity internally",
        "lots": [
            {
                "id": "1",
                "title": "Ladywell",
                "description": "Lewisham's first shared ownership development at Creekside, was sold under the Lewisham Homes brand, the councils Arm's Length Management Organisation (ALMO) who managed and maintained the stock owned or leased by Lewisham Council. The company transferred back to the council in October 2023. The Creekside Shared Ownership development consisted of 10 x 1 beds, 24 x 2 beds & 1 X 3 Bed in Deptford town centre. The last home sold in April 2024. The sales programme is of high importance to the Council to help deliver the Building for Lewisham (BfL) affordable homes programme. The Sales programme also needs to deliver excellent customer service and achieve the financial targets to be successful. Lewisham Council's communications team are currently creating a new brand for the pipeline of sales based on the profiling of the properties we have sold. The Sales Agent contract would be managed by the Sales & Lettings Manager who will manage the sales and marketing activity internally",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Quality",
                            "type": "quality",
                            "description": "45"
                        },
                        {
                            "name": "Social Value",
                            "type": "quality",
                            "description": "10"
                        },
                        {
                            "type": "price",
                            "description": "45"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            },
            {
                "id": "2",
                "title": "Mayfield",
                "description": "Lewisham's first shared ownership development at Creekside, was sold under the Lewisham Homes brand, the councils Arm's Length Management Organisation (ALMO) who managed and maintained the stock owned or leased by Lewisham Council. The company transferred back to the council in October 2023. The Creekside Shared Ownership development consisted of 10 x 1 beds, 24 x 2 beds & 1 X 3 Bed in Deptford town centre. The last home sold in April 2024. The sales programme is of high importance to the Council to help deliver the Building for Lewisham (BfL) affordable homes programme. The Sales programme also needs to deliver excellent customer service and achieve the financial targets to be successful. Lewisham Council's communications team are currently creating a new brand for the pipeline of sales based on the profiling of the properties we have sold. The Sales Agent contract would be managed by the Sales & Lettings Manager who will manage the sales and marketing activity internally",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Quality",
                            "type": "quality",
                            "description": "45"
                        },
                        {
                            "name": "Social Value",
                            "type": "quality",
                            "description": "10"
                        },
                        {
                            "type": "price",
                            "description": "45"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKI44"
                    }
                ],
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKI44"
                    }
                ],
                "relatedLot": "2"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "coveredBy": [
            "GPA"
        ],
        "procurementMethodRationaleClassifications": [
            {
                "id": "D_OUTSIDE_SCOPE",
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "description": "The procurement falls outside the scope of application of the directive"
            }
        ],
        "procurementMethodRationale": "The procurement falls outside the scope of application of the regulations Explanation: This was a mini competition via the Guinness framework. The previous notice was published by the Guinness framework who is the external framework provider."
    },
    "awards": [
        {
            "id": "060435-2026-1",
            "relatedLots": [
                "1"
            ],
            "title": "Ladywell",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-183852",
                    "name": "Site sales marketing limited"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-159946",
            "name": "London Borough of Lewisham",
            "identifier": {
                "legalName": "London Borough of Lewisham",
                "noIdentifierRationale": "notOnAnyRegister"
            },
            "address": {
                "streetAddress": "4th Floor Laurence House",
                "locality": "Catford",
                "region": "UKI44",
                "postalCode": "SE64RU",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Marvelous Oyedele",
                "email": "marvelous.oyedele@lewisham.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://lewisham.gov.uk/",
                "classifications": [
                    {
                        "id": "REGIONAL_AUTHORITY",
                        "scheme": "TED_CA_TYPE",
                        "description": "Regional or local authority"
                    },
                    {
                        "id": "01",
                        "scheme": "COFOG",
                        "description": "General public services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-183852",
            "name": "Site sales marketing limited",
            "identifier": {
                "legalName": "Site sales marketing limited",
                "noIdentifierRationale": "notOnAnyRegister"
            },
            "address": {
                "locality": "Essex",
                "region": "UK",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        },
        {
            "id": "GB-FTS-161503",
            "name": "High Court Royal Courts of Justice",
            "identifier": {
                "legalName": "High Court Royal Courts of Justice"
            },
            "address": {
                "locality": "London",
                "postalCode": "WC24 2LL",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-159946",
        "name": "London Borough of Lewisham"
    },
    "contracts": [
        {
            "id": "060435-2026-1",
            "awardID": "060435-2026-1",
            "title": "Ladywell",
            "status": "active",
            "value": {
                "amount": 267474,
                "currency": "GBP"
            },
            "dateSigned": "2026-06-04T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 3
            }
        ]
    },
    "language": "en"
}