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Safer Road Users Media

Kent County Council

This public procurement record has 2 releases in its history.

Award

15 Jul 2026 at 12:41

UK7 - Contract Details Notice
Award

30 Jun 2026 at 08:24

UK6 - Contract Award Notice
Summary of the contracting process

Kent County Council has completed the procurement process for the "Safer Road Users Media" campaign, focusing on media buying services to enhance road safety awareness. The procurement, labelled under the industry category of advertising services, was conducted under a selective procurement method, with the process culminating in the award stage on 15th July 2026. The contract, valued at GBP 720,000, was awarded to WAVEMAKER LIMITED and covers various regions across the United Kingdom including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK. The contract commenced on 10th July 2026 and is set to end by 13th June 2027, with an option for a renewal of up to 36 months based on performance and funding availability.

This tender provides significant growth opportunities for businesses specialising in advertising and media procurement, particularly those capable of handling large-scale and regionally diverse campaigns. Companies with expertise in targeted media buying for public campaigns would find this project aligns well with their capabilities. In addition, businesses with a strong understanding of framework agreements and selective procurement methods can position themselves advantageously for similar future contracts. Engaging in this contract not only offers financial benefits but also allows businesses to showcase their services on a national stage, potentially opening doors to further public sector collaborations.

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Notice Information

Notice Title

Safer Road Users Media

Notice Description

Media Buying for Safer Road Users Campaigns

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06bf99
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/066728-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£720,000 £500K-£1M
Contracts Value
£720,000 £500K-£1M

Notice Dates

Publication Date
15 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
10 Jun 20263 months ago
Contract Period
10 Jul 2026 - 13 Jun 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Kent County Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MAIDSTONE
Postcode
ME14 1XQ
Postcode Area
Rochester
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ4 Kent
Small Region (ITL 3)
TLJ45 Mid Kent
Delivery Location
Not specified
Local Authority
Maidstone
Electoral Ward
Penenden Heath
Westminster Constituency
Maidstone and Malling

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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