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BTA2219 Mobility Data

British Tourist Authority

This public procurement record has 2 releases in its history.

Award

29 Sep 2026 at 12:53

UK6 - Contract Award Notice
Tender

30 Jun 2026 at 11:12

UK4 - Tender Notice
Summary of the contracting process

VisitBritain/VisitEngland is buying anonymised mobile-phone mobility data to add to its tourism data suite. The data is intended to provide timely, granular evidence for its Media Mix Model, which measures how its marketing affects travel to the UK and how that effect varies by region. Suppliers may provide data gathered through software development kits embedded in mobile apps, GPS or passive Wi-Fi, or supply data sourced from mobile network providers. The requirement is for data services and related information technology services. The buyer is the British Tourist Authority, trading as VisitBritain/VisitEngland. Delivery is for analysis of tourism to the UK, with regional differences in marketing impact forming part of the intended use.

The procurement is complete and British Telecommunications Plc was selected for the contract. The award was made on 29 September 2026, at £330,000 excluding VAT (£396,000 including VAT). The contract period is 16 October 2026 to 30 September 2027, with two optional 12-month extensions available; the award states these can extend the period to 30 September 2029. The buyer used an open, competitive flexible procedure with two stages: suppliers were shortlisted for presentations at the second stage. Seven bids were recorded. Evaluation weighted quality at 80% and price at 20%. The procurement was divided into one lot, and the contract includes optional additional items at the buyer’s discretion. The contract’s financial terms require payment within 30 days of invoice.

This award shows demand from VisitBritain/VisitEngland for granular, anonymised mobility data that can support tourism marketing measurement and regional analysis. Credible competitors for a future requirement would need to supply suitable mobile-location data, whether gathered through app-based software development kits, GPS or passive Wi-Fi, or sourced from mobile network providers. They would also need to demonstrate how their data meets the buyer’s requirements and provide a clear, competitive price: quality carried substantially more evaluation weight than price. The requirement attracted seven bids, including five from small and medium-sized enterprises at the final stage, indicating that smaller specialist suppliers can compete alongside larger providers. Suppliers with reliable data coverage and the technical ability to integrate usable mobility data into an econometric marketing analysis would be well placed.

How relevant is this notice?

Notice Information

Notice Title

BTA2219 Mobility Data

Notice Description

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain's marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

Lot Information

Lot 1

Options: The contract may be extended for 2 x periods of up to 12 months, at the discretion of the BTA, subject to supplier performance and required approvals. So, a potential total contract term of 3 years.

Renewal: The contract may be extended for 2 x periods of up to 12 months, at the discretion of the BTA, subject to supplier performance and required approvals. So, a potential total contract term of 3 years.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06bfdd
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/091849-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72222300 - Information technology services

72300000 - Data services

Notice Value(s)

Tender Value
£330,000 £100K-£500K
Lots Value
£330,000 £100K-£500K
Awards Value
£330,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
29 Sep 20263 weeks ago
Submission Deadline
4 Aug 2026Expired
Future Notice Date
Not specified
Award Date
29 Sep 20263 weeks ago
Contract Period
16 Oct 2026 - 30 Sep 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
British Tourist Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

BT PLC

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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