Tender

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

BTA2219 Mobility Data

British Tourist Authority t/a VisitBritain/VisitEngland

This public procurement record has 1 release in its history.

Tender

30 Jun 2026 at 11:12

UK4 - Tender Notice
Summary of the contracting process

The British Tourist Authority, trading as VisitBritain/VisitEngland, is inviting tenders for the BTA2219 Mobility Data project. This open procurement process aims to acquire anonymised mobility data to enhance VisitBritain's data suite and improve its Media Mix Model. Located in Birmingham, the project falls under the Information Technology Services and Data Services industry categories. With a contract value of £330,000, tenders must be submitted by 4th August 2026, and the contract award is anticipated by 15th September 2026. The procurement follows a competitive flexible procedure with a two-stage process to shortlist three suppliers based on presentations.

This tender offers significant opportunities for businesses specialising in data analytics, mobile data services, and IT services, particularly those familiar with mobile SDKs, GPS, and passive WiFi technologies. SMEs are encouraged to participate in this above-threshold contract, with the potential for a three-year term if extensions are granted. Businesses with the ability to deliver high-quality data solutions and competitively priced services could find this an appealing opportunity to expand their portfolio and influence the UK's tourism data strategies.

How relevant is this notice?

Notice Information

Notice Title

BTA2219 Mobility Data

Notice Description

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain's marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

Lot Information

Lot 1

Options: The contract may be extended for 2 x periods of up to 12 months, at the discretion of the BTA, subject to supplier performance and required approvals. So, a potential total contract term of 3 years.

Renewal: The contract may be extended for 2 x periods of up to 12 months, at the discretion of the BTA, subject to supplier performance and required approvals. So, a potential total contract term of 3 years.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06bfdd
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/061118-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72222300 - Information technology services

72300000 - Data services

Notice Value(s)

Tender Value
£330,000 £100K-£500K
Lots Value
£330,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
30 Jun 20261 months ago
Submission Deadline
4 Aug 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
2 Nov 2026 - 30 Sep 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
British Tourist Authority t/a VisitBritain/VisitEngland
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...