BTA2219 Mobility Data

{
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    "date": "2026-06-30T11:12:31+01:00",
    "ocid": "ocds-h6vhtk-06bfdd",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PNTZ-2463-JRXX",
            "name": "British Tourist Authority t/a VisitBritain/VisitEngland",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PNTZ-2463-JRXX"
            },
            "address": {
                "streetAddress": "Victoria Square House, Victoria Square",
                "locality": "Birmingham",
                "postalCode": "B2 4AJ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKG31"
            },
            "contactPoint": {
                "email": "procurement@visitbritain.org"
            },
            "roles": [
                "buyer"
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            "details": {
                "url": "https://visitbritain.force.com/s/Welcome",
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                        "scheme": "UK_CA_TYPE",
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    ],
    "buyer": {
        "id": "GB-PPON-PNTZ-2463-JRXX",
        "name": "British Tourist Authority t/a VisitBritain/VisitEngland"
    },
    "planning": {
        "noEngagementNoticeRationale": "PME was carried out in 2022/3 which was before the Procurement Act 2023 went live. which is covered under 'extenuating circumstances'. Guidance in this regard is shown here: Guidance: Preliminary Market Engagement (HTML) - GOV.UK Please refer to sections 28, 29 and 30 on this guidance:."
    },
    "tender": {
        "id": "BTA2219 Mobility Data",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "BTA2219 Mobility Data",
        "description": "These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain's marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "72222300",
                        "description": "Information technology services"
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                    {
                        "scheme": "CPV",
                        "id": "72300000",
                        "description": "Data services"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 360000,
            "amount": 330000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "features": "Two stage procurement process where at the end of the first stage the top 3 suppliers will be shortlisted to make presentations which will form the second stage of the procurement and the MAT will be awarded a contract subject to BTA and other required approvals and agreement of contract terms."
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "coveredBy": [
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        "submissionMethodDetails": "Please refer to & complete ITT documentation: This opportunity is being made available to those suppliers who are able to access the Find a Tender Service. Create your GOV.UK One Login or sign in - GOV.UK One Login Suppliers need to add their registration number to their Form of Tender, Appendix B. This Invitation to Tender, along with all other tender documentation, is being made available without restriction and with full direct access free of charge from the date of publication in the tender notices. It is available via VisitBritain's free-to-register eSourcing platform: Atamis accessible at: https://visitbritain.force.com/s/Welcome.",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
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        "tenderPeriod": {
            "endDate": "2026-08-04T12:00:00+01:00"
        },
        "awardPeriod": {
            "endDate": "2026-09-15T23:59:59+01:00"
        },
        "lots": [
            {
                "id": "1",
                "status": "active",
                "value": {
                    "amountGross": 360000,
                    "amount": 330000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
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                            "type": "quality",
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                            "description": "Quality see ITT",
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                            "description": "See ITT & complete Pricing Schedule",
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                            "description": "Please refer & respond to ITT documentation. Suppliers must register on FTS"
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                            "description": "Please refer & respond to ITT documentation including the Requirements"
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                },
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-11-02T00:00:00Z",
                    "endDate": "2027-09-30T23:59:59+01:00",
                    "maxExtentDate": "2030-09-30T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The contract may be extended for 2 x periods of up to 12 months, at the discretion of the BTA, subject to supplier performance and required approvals. So, a potential total contract term of 3 years."
                },
                "hasOptions": true,
                "options": {
                    "description": "The contract may be extended for 2 x periods of up to 12 months, at the discretion of the BTA, subject to supplier performance and required approvals. So, a potential total contract term of 3 years."
                }
            }
        ],
        "documents": [
            {
                "id": "A-18403",
                "documentType": "biddingDocuments",
                "description": "Instructions to tenderers including details of evaluation methodology and how to tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-18403",
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            },
            {
                "id": "A-18404",
                "documentType": "biddingDocuments",
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            {
                "id": "A-18405",
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            {
                "id": "A-18406",
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            {
                "id": "061118-2026",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/061118-2026",
                "datePublished": "2026-06-30T11:12:31+01:00",
                "format": "text/html"
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        ],
        "contractTerms": {
            "financialTerms": "30 days. All Supplier invoices shall reference: The BTA's purchase order reference and The BTA's contract reference and This procurement reference BTA2219 Mobility Data."
        }
    },
    "language": "en"
}