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VisitScotland Global Strategic Communications and Media

VisitScotland

This public procurement record has 1 release in its history.

Award

25 Sep 2026 at 14:50

Award Notice
Summary of the contracting process

VisitScotland commissioned global strategic communications and media relations for its Business Events team, to position Scotland internationally as a leading destination for business events. The work covers running an international press office, shaping communications for major global trade shows and supporting national initiatives, including a National Influencer Network and the National Business Events Strategy. It also aims to build Scotland’s international visibility and credibility, influence decision-makers and communicate the economic, societal and knowledge-exchange benefits of business events. The appointed supplier is expected to work alongside VisitScotland’s existing North American business-events PR supplier, which focuses mainly on corporate and incentive markets, and VisitScotland’s Corporate Affairs team. This is public relations consultancy work (CPV 79416200), delivered for VisitScotland in Edinburgh and supporting its international communications activity.

The procurement is complete and a contract has been awarded to Davies Tanner Marketing Services Ltd. VisitScotland used an open procedure. Four bids were received. Quality carried 70% of the evaluation and price 30%. The contract was signed on 21 September 2026, with an awarded value of £348,000. The lot description provides for an initial 12-month period and the possibility of two further 12-month periods, subject to satisfactory supplier performance and the continuing requirement. The award is active and the contract is recorded as active. The lot itself is marked cancelled in the process data, alongside the active award and contract; this conflicting status means the recorded award outcome should be read with that qualification.

This award shows demand for an agency able to lead international communications for a national business-events destination, combining strategic positioning with hands-on press-office delivery. A credible competitor would need to develop clear, policy-aligned messaging, support high-profile trade-show communications and work with public-sector teams on national strategies and initiatives. The requirement also points to the value of international media relationships, experience influencing decision-makers across sectors, and the ability to present the wider economic, societal and knowledge-exchange impacts of business events. Suppliers should be able to collaborate effectively with an established North American PR partner and a corporate affairs team, while maintaining a coherent global narrative. The four bids recorded indicate competition for this work; none came from SMEs.

How relevant is this notice?

Notice Information

Notice Title

VisitScotland Global Strategic Communications and Media

Notice Description

A supplier is required to lead VisitScotland Business Events' global strategic communications, positioning Scotland as a worldclass, policy aligned business events destination. It is needed to amplify the work of the BE team to manage an international press office; shape messaging for major global tradeshows and support the development of national initiatives including a new National Influencer Network, and the forthcoming National Business Events Strategy. This supplier is further needed to elevate and to maintain Scotland's visibility and credibility on the global stage, influence key decisionmakers across sectors, strengthen policy-aligned storytelling, and ensure Scotland is recognised internationally as a leader in business events that drive economic, societal, and knowledge exchange impact. The appointed supplier will work closely with the sole existing dedicated business events PR supplier in North America which has focus almost exclusively on Corporate & Incentive geographical markets, as well as the VisitScotland Corporate Affairs team.

Lot Information

Lot 1

A supplier is required to lead VisitScotland Business Events' global strategic communications, positioning Scotland as a worldclass, policy aligned business events destination. It is needed to amplify the work of the Business Events team to manage an international press office; shape messaging for major global tradeshows and support the development of national initiatives including a new National Influencer Network, and the forthcoming National Business Events Strategy. This supplier is further needed to elevate and to maintain Scotland's visibility and credibility on the global stage, influence key decisionmakers across sectors, strengthen policy-aligned storytelling, and ensure Scotland is recognised internationally as a leader in business events that drive economic, societal, and knowledge exchange impact. The appointed supplier will work closely with the sole existing dedicated business events PR supplier in North America which has focus almost exclusively on Corporate & Incentive geographical markets, as well as the VisitScotland Corporate Affairs team. The Contract will be awarded for an initial period of 12 months, with the option to award it for two further 12 month periods (subject to satisfactory supplier performance and ongoing requirement)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c078
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/091070-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£348,000 £100K-£500K

Notice Dates

Publication Date
25 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VisitScotland
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
Not specified
Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers
1
Supplier Name

Davies Tanner Marketing Services Ltd

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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