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Creative Campaign Partner Student Recruitment Campaign

The City of Liverpool College

This public procurement record has 3 releases in its history.

Award

27 Aug 2026 at 09:25

UK7 - Contract Details Notice
Award

17 Aug 2026 at 11:35

UK6 - Contract Award Notice
Tender

01 Jul 2026 at 12:52

UK4 - Tender Notice
Summary of the contracting process

The City of Liverpool College appointed a creative agency to develop and deliver a student recruitment campaign positioning the College as the first-choice college for students who want more. The requirement covers creative campaign and marketing services, working within the College’s established brand framework of colours, typography and logo guidelines while allowing evolution of the typography and visual language. The appointed agency is expected to maintain a recognisable core identity. The work is for The City of Liverpool College and is delivered in the Liverpool City Region. Participation was limited to agencies with an office in the Liverpool City Region, with bidders required to identify the postcode of the office responsible for the account. This is a single service requirement and was suitable for small and medium-sized enterprises.

The procurement is complete and was awarded to POKE LIMITED. The award was made on 17 August 2026 for £109,800 excluding VAT (£131,760 including VAT), and the contract was signed on 27 August 2026. The contract runs from 1 September 2026 to 31 August 2028, with one optional one-year extension to 31 August 2029. It used a below-threshold open competition. The tender deadline was 27 July 2026 at 12:00 and the enquiry deadline was 24 July 2026 at 12:00. Four bids were received, all four reached the final stage and all were from SMEs. Evaluation weighted quality at 60%, price at 30%, environmental, corporate responsibility and sustainability at 5%, and added value at 5%.

This award demonstrates a defined requirement for a Liverpool City Region creative agency able to combine student recruitment marketing with strategic brand development. A credible future supplier would need a strong creative campaign portfolio, evidence of producing campaigns that influence prospective students or comparable audiences, and the ability to translate an established brand framework into engaging visual and written communications without losing brand recognition. The buyer also values quality substantially more than price, alongside environmental, corporate responsibility and sustainability performance and added value. Agencies should be able to provide a local account team, demonstrate that the responsible office is based in the Liverpool City Region, and explain how they collaborate with an existing in-house brand identity. SME agencies competed successfully for this requirement, indicating that specialist local capability can be relevant.

How relevant is this notice?

Notice Information

Notice Title

Creative Campaign Partner Student Recruitment Campaign

Notice Description

The College is looking for a creative agency to develop a campaign that positions The City of Liverpool College as the first-choice college for students who want more. The College is under the Schools Exemption we are limiting this tender opportunity to Liverpool City Region only agencies, please include within your bid the post code of the office who will be responsible for the account. The value of this contract is approximately PS40k ex vat per annum. The top 4 x scoring suppliers will be invited to the presentation stage (date & brief to be advised). The campaign will be developed within The City of Liverpool College's established brand framework, which includes set colours, typography and logo guidelines. We are open to creative interpretation and evolution within that framework, particularly around typography and visual language, but the College's core brand identity should remain recognisable throughout. Agencies should outline their approach to working alongside an existing brand identity in their response.

Lot Information

Lot 1

Renewal: One year optional extension included within the tender.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c132
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/081593-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
£120,000 £100K-£500K
Awards Value
£109,800 £100K-£500K
Contracts Value
£109,800 £100K-£500K

Notice Dates

Publication Date
27 Aug 20261 weeks ago
Submission Deadline
27 Jul 2026Expired
Future Notice Date
Not specified
Award Date
17 Aug 20262 weeks ago
Contract Period
1 Sep 2026 - 31 Aug 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The City of Liverpool College
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
THE LEARNING EXCHANGE, LIVERPOOL
Postcode
L1 9DW
Postcode Area
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD72 Liverpool
Local Authority
Liverpool
Electoral Ward
Canning
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

POKE LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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