Tender

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Creative Campaign Partner Student Recruitment Campaign

THE CITY OF LIVERPOOL COLLEGE

This public procurement record has 1 release in its history.

Tender

01 Jul 2026 at 11:52

UK4 - Tender Notice
Summary of the contracting process

The City of Liverpool College is currently inviting tenders for a 'Creative Campaign Partner Student Recruitment Campaign'. This procurement process is categorised under 'Marketing services' and will take place in the Liverpool City Region. The tender is active and commenced with a publication date on 1st July 2026. This open competition is part of an open procurement method with a submission deadline set for 27th July 2026. The campaign aims to establish the College as the first-choice for students and requires the services of a creative agency capable of developing a multi-audience engaging campaign. The contract, valued at approximately £40,000 annually (excluding VAT), is under the legal basis of UKPGA 2023/54. The expectation is for the campaign to align with the College's established brand, with delivery intended to start from 1st September 2026.

This tender presents a significant opportunity for businesses specialising in marketing services, particularly those based within the Liverpool City Region due to location restrictions. Agencies that excel in digital marketing and brand development, with an emphasis on creative strategies, would find this contract aligns well with their expertise. This contract also favours SMEs, encouraging thriving local businesses to contribute and grow through this high-profile campaign. The winning bidder will demonstrate strengths not only in price and quality, which heavily influences the evaluation criteria, but also in environmental, corporate responsibility, and additional offered value, fostering broader business growth and sustainability.

How relevant is this notice?

Notice Information

Notice Title

Creative Campaign Partner Student Recruitment Campaign

Notice Description

The College is looking for a creative agency to develop a campaign that positions The City of Liverpool College as the first-choice college for students who want more. The campaign must work effortlessly across digital, outdoor, and audio, and speak with equal conviction to three different audiences: 16-18 year old students, adult learners, and employers looking to upskill their workforce. The College is under the Schools Exemption we are limiting this tender opportunity to Liverpool City Region only agencies, please include within your bid the post code of the office who will be responsible for the account. The value of this contract is approximately PS40k ex vat per annum. The top 4 x scoring suppliers will be invited to the presentation stage (date & brief to be advised). The campaign will be developed within The City of Liverpool College's established brand framework, which includes set colours, typography and logo guidelines. We are open to creative interpretation and evolution within that framework, particularly around typography and visual language, but the College's core brand identity should remain recognisable throughout. Agencies should outline their approach to working alongside an existing brand identity in their response. A UK3 Planned Procurement Notice was not required for this tender

Lot Information

Lot 1

Renewal: One year optional extension included within the tender.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c132
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/061704-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
£120,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Jul 2026Yesterday
Submission Deadline
27 Jul 20264 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Aug 2026 - 31 Aug 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE CITY OF LIVERPOOL COLLEGE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
THE LEARNING EXCHANGE, LIVERPOOL
Postcode
L1 9DW
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD72 Liverpool
Local Authority
Liverpool
Electoral Ward
Canning
Westminster Constituency
Liverpool Riverside

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06c132-2026-07-01T12:52:12+01:00",
    "date": "2026-07-01T12:52:12+01:00",
    "ocid": "ocds-h6vhtk-06c132",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-UKPRN-10003955",
            "name": "The City of Liverpool College",
            "identifier": {
                "scheme": "GB-UKPRN",
                "id": "10003955"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PZGX-5416-YRGY"
                }
            ],
            "address": {
                "streetAddress": "The City of Liverpool College",
                "locality": "The Learning Exchange, Liverpool",
                "postalCode": "L1 9DW",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKD72"
            },
            "contactPoint": {
                "email": "payments@liv-coll.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-UKPRN-10003955",
        "name": "The City of Liverpool College"
    },
    "tender": {
        "id": "T: 2025 - 008",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Creative Campaign Partner Student Recruitment Campaign",
        "description": "The College is looking for a creative agency to develop a campaign that positions The City of Liverpool College as the first-choice college for students who want more. The campaign must work effortlessly across digital, outdoor, and audio, and speak with equal conviction to three different audiences: 16-18 year old students, adult learners, and employers looking to upskill their workforce. The College is under the Schools Exemption we are limiting this tender opportunity to Liverpool City Region only agencies, please include within your bid the post code of the office who will be responsible for the account. The value of this contract is approximately PS40k ex vat per annum. The top 4 x scoring suppliers will be invited to the presentation stage (date & brief to be advised). The campaign will be developed within The City of Liverpool College's established brand framework, which includes set colours, typography and logo guidelines. We are open to creative interpretation and evolution within that framework, particularly around typography and visual language, but the College's core brand identity should remain recognisable throughout. Agencies should outline their approach to working alongside an existing brand identity in their response. A UK3 Planned Procurement Notice was not required for this tender",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKD72",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 144000,
            "amount": 120000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Below threshold - open competition",
        "mainProcurementCategory": "services",
        "aboveThreshold": false,
        "submissionMethodDetails": "Via the College's In-Tend portal at: https://in-tendhost.co.uk/tcolc/aspx/Home",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed"
        },
        "tenderPeriod": {
            "endDate": "2026-07-27T12:00:00+01:00"
        },
        "enquiryPeriod": {
            "endDate": "2026-07-24T12:00:00+01:00"
        },
        "lots": [
            {
                "id": "1",
                "status": "active",
                "value": {
                    "amountGross": 144000,
                    "amount": 120000,
                    "currency": "GBP"
                },
                "selectionCriteria": {
                    "criteria": [
                        {
                            "description": "The College is under the Schools Exemption we are limiting this tender opportunity to Liverpool City Region only agencies, please include within your bid the post code of the office who will be responsible for the account. The value of this contract is approximately PS40k ex vat per annum. The top 4 x scoring suppliers will be invited to the presentation stage (date & brief to be advised)."
                        }
                    ]
                },
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-09-01T00:00:00+01:00",
                    "endDate": "2028-08-31T23:59:59+01:00",
                    "maxExtentDate": "2029-08-31T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "One year optional extension included within the tender."
                },
                "awardCriteria": {
                    "description": "Price: 30% Quality: 60% (comprising of 2 x elements scored at 25% & 35%) Environmental, Corporate Responsibility & Sustainability: 5% Added Value: 5%"
                }
            }
        ],
        "documents": [
            {
                "id": "061704-2026",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/061704-2026",
                "datePublished": "2026-07-01T12:52:12+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en"
}